New Business Developer
About the job
- Bilingual proficiency in English and Spanish.
- Foodservice sales experience, preferably selling food at a broadline or similar company.
- One to two or more years of sales, business development, or customer-facing experience.
- Reliable transportation and a valid driver's license.
- Ability to work independently and manage a territory.
- Ability to prospect through cold calling and door-to-door outreach and develop new business.
- Strong prospecting and relationship-building skills.
- Strong communication and organizational skills.
- Prospect and develop new business opportunities throughout the Greater Philadelphia area, including Philadelphia County, Montgomery County, Delaware County, Chester County, Berks County, and Lehigh Valley.
- Build relationships with restaurant owners, operators, chefs, and decision-makers.
- Conduct daily in-person sales calls and territory visits.
- Identify customer needs and present solutions that help grow their businesses.
- Generate and maintain a strong sales pipeline.
- Achieve monthly new-account acquisition goals.
- Collaborate with inside sales, operations, and customer service teams to onboard new customers successfully.
- Maintain accurate customer and prospect information in company systems.
- Represent Best Mexican Foods professionally within the local foodservice community.
- Open six to eight new accounts per month.
- Maintain consistent weekly prospecting activity.
- Develop and grow long-term customer relationships.
- Achieve territory revenue goals based on customer mix and opportunity.
- Restaurant industry experience.
- Beverage, food distribution, or hospitality sales background.
- Experience selling to independent restaurant operators.
About the company
Legacy Food Group buys and partners with regional independent foodservice distributors to form a multi-regional platform while preserving local branding and day-to-day autonomy. It works as a holding company that coordinates centralized purchasing, supply-chain support, and strategic partnerships, while owners retain equity and continue operating under their local brands. The group differentiates itself by blending macro-scale buying power with micro-market flexibility and a shared equity model that keeps founders engaged across multiple brands. Its goal is to build a scalable distribution network that accelerates growth and improves supplier terms through acquisitions and strategic partnerships.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Wyndham, Virginia
Founded
2023
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Simplify's Take
What believers are saying
- John H. Miller became CEO on January 1, 2025, sharpening execution after integration.
- Halsey joined in August 2024, bringing Southeast entry and a planned 260,000-square-foot center.
- Duva serves 1,700 active customers, adding bakery volume and supplier leverage in 2026.
What critics are saying
- Integration across six divisions strains systems, pricing discipline, and service consistency by 2026.
- UniPro and national broadliners can counter with pricing, rebates, and purchasing power immediately.
- If acquisition flow slows after Duva, Legacy loses the scale thesis and exit premium.
What makes Legacy Food Group unique
- Local brands and management stay intact, preserving customer relationships after acquisitions.
- Quad-C backs a super-regional roll-up spanning Northeast, Southeast, and specialty bakery channels.
- Duva Distributors added in July 2026 extended density across five New England states.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Flexible Spending Account
Life and disability Insurance
Paid Time Off
401(k) Company Match
Health Savings Account/Flexible Spending Account
Phone/Internet Stipend
Growth & Insights and Company News
6 month growth
-9%1 year growth
0%2 year growth
-3%Thank you to UniPro Foodservice for recognizing Legacy Food Group as a Key Distributor for 2024.
Legacy Food Group, based in Richmond, Virginia, has acquired Halsey Foodservice, including its Southern Star Seafood brand. Halsey, a fourth-generation family-owned business from Madison, Alabama, will become Legacy's fifth operating division. Financial terms were not disclosed. Halsey's leadership, including CEO Cecilia Halsey, will remain in place and invest in Legacy. The acquisition supports Halsey's expansion, including a new 260,000-square-foot distribution center and test kitchen.
Last founding member of CODE Foodservice announces partnership with Legacy Food Group as growing firm adds fifth operating division and enters new regional marketRICHMOND, Va., Aug. 13, 2024 /PRNewswire/ -- Legacy Food Group ("LFG") announced today that Halsey Foodservice ("Halsey") will become the company's fifth operating Division alongside Keck's Food Service, Inc. ("Keck's"), M&V Provisions Co. ("M&V"), Thomsen Foodservice, Inc. ("Thomsen"), and Best Mexican Foods ("BMF").Founded in 1879, Halsey is a fourth-generation, family-owned broadline distributor of the highest quality food products. Based in Madison, AL., they are Alabama's oldest independent foodservice distributor and the last founding member of CODE, a distributor purchasing group that was integrated into UniPro Foodservice in the 1990's.Halsey's product selection includes fresh and frozen meats, fresh and pre-cut produce, condiments, spices, canned goods, kitchen supplies, and paper products
Legacy Food Group acquires and partners with mid-tier or larger distributors to create an entity that shares best practices and resources.
/PRNewswire/ -- Legacy Food Group announced today the acquisitions of Keck's Food Service, Inc. ("Keck's"), M&V Provisions Co. ("M&V"), Thomsen Foodservice,...