Bike Passionate Test Ride Ambassador
About the job
- Live in or near Rotterdam and know the city well.
- Love cycling and be able to represent Cowboy with energy and professionalism.
- Be comfortable speaking with strangers and guiding them through a product experience.
- Be reliable, organized, and responsive.
- Speak Dutch and English.
- Host free test ride appointments booked via the website.
- Meet prospects at agreed points in Rotterdam, introduce the bike, and guide a short test ride.
- Answer questions about setup, features, range, theft protection, the app, financing, and delivery.
- Create a warm customer experience, often serving as the customer's only in-person touchpoint with the brand.
- Follow up after the ride by message, email, or call to support the customer toward purchase.
- Keep schedule and availability up to date and report outcomes.
- Sales or customer-facing experience, such as retail, hospitality, events, or field sales.
About the company
Cowboy designs and sells connected electric bikes for urban commuters. They use a direct-to-consumer online model complemented by test-ride locations, service centers, and a subscription-based Cowboy Care for maintenance, insurance, and accessories. The bikes have a lightweight frame with a removable battery, a carbon belt drive, integrated lights, and a mobile app that provides a secure digital key, GPS theft protection, ride data, and route navigation, plus AdaptivePower that adjusts motor output automatically. They stand out through their design language, modular hardware, and social/environmental focus (B Corp certification in 2022), while controlling branding and customer experience via direct sales and retail presence, with a goal to make e-bikes a mainstream transport option.
Company Size
201-500
Company Stage
Acquired
Total Funding
$147.1M
Headquarters
City of Brussels, Belgium
Founded
2017
Get referred to Cowboy
See people who can refer or advise you
Simplify's Take
What believers are saying
- September 9, 2026: Cowboy says it is back and adding 50 shops soon.
- ReBirth restarted production in January 2026 and is clearing backlog, restoring spare parts, and shortening deliveries.
- France expansion uses ReBirth’s 95 Oxygen stores, 10 Ovelo stores, and 500 dealers.
What critics are saying
- Cowboy’s 2024 report showed €21 million losses, €56 million debt, and negative €43 million equity.
- The May 2025 C4 ST MR recall exposed frame failures after 2,500 kilometers and damaged trust.
- ReBirth owns 80% after a rescue; failure to hit 2027 breakeven can trigger another collapse.
What makes Cowboy unique
- Cowboy combines connected-bike software, with Connect games, theft alerts, and crash detection.
- Brussels design team and ReBirth manufacturing network separate product development from industrial execution.
- Its minimalist, lightweight e-bikes still target urban commuters who value style, app integration, and convenience.
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Benefits
- Flexible Work Hours