Full-Time

Ad Operations Lead

Babylist

Babylist

501-1,000 employees

Comprehensive baby registry and product recommendation platform.

Consumer Goods

$96280 - $144420

Equity, Bonus

Senior

Remote in USA

Required Skills
Management
Looker
Excel/Numbers/Sheets
Google Analytics
Requirements
  • 6 years of relevant work experience
  • 3 years of experience in an account management or operations role
  • Experience managing ad inventory with a wide range of ad products
  • Experience with Boostr, Netsuite, Meta Campaign Manager, Google Analytics, Microsoft Excel, Sigma, Looker, Thoughtspot, and Indicative
  • Proven track record of managing $50M+ inventory
Responsibilities
  • Manage Babylist's suite of advertising products
  • Develop, grow, and execute social campaigns on behalf of advertisers
  • Maximize yield, create new sources of revenue, and run high-performing campaigns
  • Ensure accurate and efficient serving of Babylist campaigns
  • Maximize Babylist and Expectful ad inventory yield
  • Own advertising inventory management across the Rate Card
  • Pull campaign monthly reporting and keep benchmarks up-to-date
  • Own the relationship with and operation of Boostr as a pipeline management and BI tool
  • Support the expansion of new ad opportunities and tools on Expectful
  • Assist with managing ad inventory opportunities for internal stakeholders
  • Maintain high sell-through rate and revenue potential by creating systems to optimize time-bound inventory
  • Be a source for the Partnership's teams' data pulling and reporting needs
  • Pitch, process, and execute new ad products
  • Follow industry trends in advertising and propose potential ad products where there are current gaps

Company Stage

Series C

Total Funding

$50.7M

Headquarters

Emeryville, California

Founded

2011

Growth & Insights
Headcount

6 month growth

31%

1 year growth

83%

2 year growth

183%