T

TikTok

Short-form video platform with ads

Product Manager New Grad - Signal and Identity Product

Technical Product ManagementConfirmed live in the last 24 hours
Full-timeSan Jose, CA, USAIn-person

About the Job

Requirements

  • Individuals must be completing or have recently completed a Bachelor's degree in computer science or a related discipline.
  • Understanding of the ads ecosystem, preferably in areas such as Signals, Identity, Targeting, Attribution, Measurement or Optimization.
  • Experience defining vision, strategy, and roadmaps and taking one or more products through the software development lifecycle from conception to launch.
  • Comfort working with highly technical teams and driving impact with diverse global teams.
  • Proficiency in Chinese and English is required to collaborate with global partners, including Engineering teams based in Mandarin-speaking regions; interactions include leading and participating in meetings conducted in Chinese and corresponding in chat or email.
  • Candidates must be able to commit to an onboarding date by the end of the year and should state their availability and graduation date clearly in their resume.

Responsibilities

  • Drive development of data connection products such as Pixels, Server-to-Server APIs, SDKs, and partner integrations to onboard signals from internal and external sources; manage and debug events to ensure seamless functionality.
  • Onboard and integrate user privacy choices so downstream systems are informed and aligned with best practices in signal usage, advocating for responsible data practices while maintaining product efficacy.
  • Work with teams including Targeting, Attribution, Optimization, Insights, and vertical experience units to leverage signals and enhance their products.
  • Analyze business challenges, identify opportunities to inform product development, and prioritize features that enhance user experience and advertiser satisfaction and engagement.
  • Create signal-driven ad solutions that maximize return on ad spend for clients and use data insights to improve product performance.
  • Define and articulate product strategy and roadmap, set measurable goals to evaluate business outcomes and track progress, engage stakeholders to align priorities, and drive initiatives forward.

Desired Qualifications

  • Understanding of the ads ecosystem, preferably in Signals, Identity, Targeting, Attribution, Measurement, or Optimization.

About the Company

TikTok

Short-form video platform with ads

TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.

Company size
10,001+
Company stage
Grant
Total funding
$740K
Headquarters
Santa Monica, CA
Founded
2016

Recently Posted Jobs

Explore more opportunities at TikTok

See more jobs