Sales Director

Sales Director, West

Planar Systems · Los Angeles, United States (Remote) · Full-time · Posted 2026-09-28

Workplace: remote

Department: Sales

Description

Are you ready to put your skills to work in a dynamic and growing company?  Are you passionate about technology and want to see video, imagery, and data come to life on big electronic canvases?  Are you ready to make a difference and assist us as we help shape the way people think about and use digital signage now and into the future?

What you'll do: 

• Refine and execute sales strategy to meet business goals in the Western territory.
• Develop assigned team including account managers and applications engineers for sales related skills, business acumen and product knowledge.
• Establish performance measures and evaluate effectiveness of assigned sales account managers, regional technical sales roles such as Applications Engineers, channel partners, Manufacturers’ Reps, and programs.
• Contribute to pricing decisions by providing market intelligence, competitive information, and other market, customer, and partner feedback.
• Identify, recruit, attain, and manage the best resellers and industry thought-leaders in the territory.
• Solicit and participate in joint sales calls, promote marketing programs, participate/conduct trainings and product demonstrations, participate in tradeshows and model the speed, agility, aggressiveness, teamwork, and responsiveness required to win in our marketplace. 
• Actively contribute to the development of channel marketing programs - work with outbound marketing to develop and implement channel marketing programs and sales tools that grow revenue within the channel. 
• Actively contribute to the ongoing analysis, refinement and execution of business strategies.
• Responsible for developing, executing and maintaining a successful showroom strategy across the region.
• Develop and maintain forecast reporting and provider regular and accurate updates to leadership.
• Communicate market and product information to business leadership team.

Requirements

• Bachelor’s degree in business or related field or equivalent experience preferred. 
• Minimum of five years of technology sales leadership experience, which includes at least 3 years of proAV experience (required). 
• Prior sales experience with LED and LCD displays, as well as large flat panels preferred.
• Prior experience in proAV sales through the integration channel preferred.
• Track record of demonstrated success selling and forecasting sales in the territory required.
• Demonstrated effective communication skills; oral, written and presentation skills are required.
• Proficiency in Microsoft Office applications required.   Preference for prior experience using Salesforce.com.
• Preference for experience with contemporary productivity and communication tools (eg Skype, Social Media, telepresence, etc)
• Demonstrated ability to deliver results in fast paced dynamic environment required.
• Role is located in the Western US.

Physical Requirements:

• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards
• Physical ability to use computer hardware/software required
• Some lifting (up to 30 lbs.). Long hours on computer keyboard. Prolonged periods of standing and/or walking.
• Travel required 60-80% required.

Benefits

All benefits start on first day of employment!

• 75% employer-paid medical for employee. Family coverage also included. 
• 100% employer paid dental, and vision for employee and dependents
• 100% employer paid long-term, short-term disability, and life insurance policy
• 401k Match, if you’re contributing 5% we match 4%. 100% vested immediately.
• 10 paid holidays
• Starting at 15 days paid PTO (inclusive of sick and vacation time) annually
• Employee Assistance Program (EAP)
• Flexible Spending Account (FSA)

EEOC Statement:

Planar is an equal opportunity employer, we believe in fostering a culture of equality, diversity, and inclusivity. Our commitment to this goal is clearly expressed in our zero-tolerance policy for discrimination and harassment of any kind, including on the basis of race, color, sex, age, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status or any other characteristic protected by applicable federal, state, or local laws. Our hiring practices ensure that decisions are based solely on qualifications, merit, and current business needs, while extending to all aspects of our operations - from recruitment and promotion to layoff and recall, to leave of absence, compensation, benefits, and training.  We are committed to remaining a drug free workplace

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