A bachelor's degree in marketing or a related discipline is required.
Expertise in one or more document capture and distribution or enterprise content management platforms, with 5 years of experience, is required.
Experience managing cloud-based software-as-a-service products is required.
At least 2 years of related marketing experience is required, ideally in software product marketing and/or sales enablement.
Proven experience planning, prioritizing, and implementing marketing strategy is required.
Experience working closely with an enterprise sales team is required.
The candidate must be highly organized and proficient at managing multiple large, complex projects simultaneously.
Advanced skills with Microsoft Excel, PowerPoint, SharePoint, and Word are required.
Excellent written and verbal communication skills are required.
The candidate must be able to present to large groups, both in person and through online meetings and webinars.
Responsibilities
Manage the entire lifecycle of current and future document capture workflow software solutions products.
Launch new products, programs, services, promotions, and incentives to dealer and direct channels.
Build and execute marketing programs to drive growth and brand awareness through on-site, face-to-face, and remote online interaction with headquarters.
Work closely with direct and channel sales and the product team to spearhead marketing initiatives, and manage and coordinate day-to-day projects and other product marketing initiatives.
Conduct research and create surveys to determine the needs and desires of dealers and customers.
Define product positioning and pricing based on experience and market research data.
Provide sales teams with guidance on product positioning.
Create detailed go-to-market strategies and PowerPoint presentations that communicate strategies and tactics for successful product launches and sales.
Create and conduct professional training programs for channel and direct sales companies to enhance productivity and product-selling ability.
Coordinate with cross-functional and marketing teams to develop marketing collateral, website content, newsletters, and case studies.
Work with the Revenue Marketing Team to develop campaigns involving social media, email marketing, content creation, and other activities.
Communicate required new features, updates, and roadmaps to software developers and planning teams.
Manage professional relationships with third-party partners and vendors.
Monitor product marketing programs to evaluate their efficiency and effectiveness.
Gather feedback from the field and create action plans and reports to improve activities with partners and customers.
Participate in industry meetings, sales conferences, and events to promote company products and services.
Travel infrequently as required.
Desired Qualifications
Experience with artificial intelligence-based document capture and distribution solutions is preferred.
Experience with Integration Platforms as a Service (iPaaS) is preferred.
Overview
When you join Kyocera Document Solutions America, Inc. you are joining an organization that is deeply rooted in the Philosophy of “doing what is right as a human being”. Through this Philosophy, our employees are passionate about providing best in class customer service through efficiency, accountability, and a sense of urgency all while putting knowledge to work to drive change.
In addition, we’re a Great Place to Work… and we really mean it! Kyocera Document Solutions America, Inc. has been officially certified as a Great Place to Work since 2022. An organization earns this distinction when its employees have expressed their trust in the people they work for, have pride in what they do and enjoy the people they work with.
As a Product Marketing Manager for Capture Software, you will manage the entire lifecycle of Kyocera’s current and future Document Capture workflow software solutions products. You will be responsible for the launch of new products, programs, services, promotions and incentives to the dealer and direct channels. You will build and execute marketing programs to drive growth and brand awareness through on-site, face-to-face, and remote online interaction with HQ. You will work closely with the direct and channel sales, and the product team to spearhead marketing initiatives, as well as manage and coordinate day-to-day projects and other product marketing initiatives.
The chance to do something meaningful, to challenge yourself, to be a part of change in an industry, to influence change doesn’t come around every day.
Responsibilities
Conduct research, create surveys etc. to determine needs and desires of Kyocera dealers and customers.
Define product positioning and pricing based on experience and market research data.
Provide guidance to sales teams for product positioning.
Create detailed go-to-market strategies and PowerPoint presentations that clearly communicate the strategies and tactics to ensure successful product launches and sales.
Create and conduct professional training programs for Kyocera channel and direct sales companies that enhance their productivity and ability to sell our products.
Proactively coordinate with cross-functional teams and other marketing teams on the development of marketing collaterals, website content, newsletters, case studies, etc.
Work closely with the Revenue Marketing Team to assist in developing effective and creative campaigns that involve social media, email marketing, content creation and other activities.
Work with software developers and planning teams to communicate required new features, updates and roadmaps.
Manage professional relationships with 3rd party partners and vendors.
Monitor product marketing programs regularly to evaluate their efficiency and effectiveness.
Gather the voice of the field and create action plans and reports to improve the activities with Kyocera partners and customers.
Participate in industry meetings, sales conferences, events, etc., to promote the company’s products and services.
Infrequent travel may be required
Qualifications
Required:
Bachelor’s degree in marketing or related discipline.
Excellent written and verbal communication skills.
Expertise in one or more document capture and distribution or ECM platforms with 5 years of experience
Experience managing cloud-based SaaS products
2+ years of related marketing experience, ideally in software product marketing and/or sales enablement.
Proven experience carrying out marketing efforts, including planning, prioritizing and implementing strategy
Experience working closely with an enterprise sales team
Highly organized and proficient at managing multiple large, complex projects at the same time
Advanced skills with Microsoft Excel, PowerPoint, SharePoint and Word
Excellent presentation skills with the ability to present to large groups of people, both in person and via online meetings, webinars etc.
Preferred:
Experience with AI-based document capture and distribution solutions.
Experience with Integration Platforms as a Service (IPaaS).
The typical pay range for this role is $83,000 -$122,000. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography, and other relevant factors. This position may include a discretionary bonus based on performance.
Note
This is a general description of the duties and responsibilities most frequently required of this position. The company may from time-to-time request that the incumbent perform other related tasks and assume reasonable responsibilities that have not been specifically included in this description.
Kyocera Document Solutions America, Inc is a group company of Kyocera Document Solutions Inc., a global leading provider of total document solutions based in Osaka, Japan. The company’s portfolio includes reliable and eco-friendly MFPs and printers, as well as business applications and consultative services which enable customers to optimize and manage their document workflow, reaching new heights of efficiency. With professional expertise and a culture of empathetic partnership, the objective of the company is to help organizations put knowledge to work to drive change. Kyocera is looking for enthusiastic and innovative people to help our customers run their businesses more efficiently and more profitably. We offer a generous benefits package including medical, dental and vision plans, a 401k match, flexible spending, disability and life insurance, plus paid time off and holidays.
KYOCERA Document Solutions America, Inc. is an Equal Opportunity Employer, a VEVRRA Federal Contractor, and complies with all applicable federal, state, and local laws regarding nondiscrimination. Kyocera provides equal employment opportunities to all employees and applicants for employment without regard to race, color, national origin, religion, creed, disability, age, sex, sexual orientation, gender identity, protected veteran status, marital status, or familial status.