Associate Director E-Commerce

Company description

The Director – E-Commerce will lead and scale Performics India’s E-Commerce and Retail Media practice,  driving growth, innovation, and excellence across marketplaces, quick commerce, and emerging retail media networks. This role is responsible for setting the strategic vision, owning P&L performance, strengthening client partnerships, and building a high-performing, future-ready team aligned with Performics’ performance-first philosophy. The role will work closely with marquee Indian and global brands, platform partners, and internal capability teams to deliver measurable business outcomes.

Overview

Strategic & Business Leadership
• Define and lead the E-Commerce strategy and roadmap across marketplaces, retail media, and
quick commerce for a set of key clients.
• Partner with senior client stakeholders to drive long-term growth, innovation, and business
impact.
• Stay ahead of industry trends across Retail Media Networks, automation, AI, and platform
evolution, translating them into scalable solutions.
• Identify emerging opportunities across platforms, formats, and technologies.
• Demonstrate thought leadership by developing and presenting client industry/market research
findings, e-commerce search trends, e-commerce growth areas, new models to consider and
relevant case studies.
• Building strategic annual plans and ensuring effective presentations and delivery of the same.
• Handling P&L activities and mentoring the team.
• Be the thought leader and solution expert for e-commerce.
Client Growth, Business Growth & Partnerships
• Own senior client relationships and act as a trusted strategic advisor.
• Lead growth agendas including account expansion, innovation roadmaps, and strategic pilots.
• Drive incremental revenue through upsell, cross-sell, and expansion of services.
• Support new business pitches and contribute to agency-wide growth initiatives.
• Ensure delivery excellence, client satisfaction, and retention.
Media & Performance Excellence
• Ensure best-in-class execution across Amazon, Flipkart, Nykaa, Myntra, Blinkit, Zepto, Swiggy
Instamart, and emerging retail media networks.
• Partner closely with these platforms to deliver client objectives, drive innovation and A/B testing
on new platform features and maximize efficiency.
• Lead adoption of automation and data solutions (e.g., Pacvue, Amazon Marketing Cloud, 1DS,
Gobblecube, Shelf Analytics, Data Dashboards etc.).
• Drive operational efficiency through automation, tools, and scalable processes.
• Champion performance measurement frameworks focused on growth, efficiency, and
incrementality.
• Partner with Analytics, Tech, and Product teams to scale proprietary solutions.
Team Leadership & Capability Building
• Build, mentor, and inspire high-performing teams across E-Commerce strategy, media,
analytics, and operations.
• Create clear career paths, succession plans, and capability frameworks.
• Foster a culture of ownership, collaboration, and continuous improvement.
• Address talent challenges proactively through structure, coaching, and engagement.
Cross-Functional Collaboration
• Work closely with Search, Social, Programmatic, Analytics, Tech, and Creative teams to deliver
integrated performance solutions.
• Collaborate with global Performics and Publicis teams to drive best practices and innovation.
Key Success Metrics
• E-Commerce revenue growth and profitability.
• Client satisfaction, retention and growth.
• Media efficiency and performance outcomes (ROAS, CAC, Incrementality)
• Adoption of automation and data-led solutions.
• Team engagement, retention, and leadership depth.

Responsibilities

Key Attributes
• Strategic thinker with strong commercial acumen.
• Deep understanding of E-Commerce & Retail Media ecosystems (especially India market).
• Strong leadership, communication, and stakeholder management skills.
• Comfortable operating in a fast-paced, high-growth environment.
• Curious, future-focused, and innovation-led mindset.

Qualifications

Qualifications & Experience
• 8-10+ years of experience in performance marketing, digital media, or e-commerce, with at
least 5+ years in a senior leadership role.
• Strong hands-on expertise across E-Commerce and Retail Media platforms.
• Proven experience owning P&L and driving profitable growth.
• Track record of building and scaling high-performing teams.
• Experience working with large enterprise clients and FMCG / Beauty / Retail brands preferred.
• Strong data, analytics, and performance mindset.