Brand & Innovation Manager - Pharmaton & Ostelin

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As a Brand & Innovation Manager, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human. 

About the job:  

Lead the growth of Pharmaton and Ostelin in Vietnam while driving the ASEA innovation agenda for both brands, translating consumer needs, portfolio opportunities and brand strategy into commercially viable innovation and successful market launches.

The role combines end-to-end brand leadership in Vietnam with cross-market innovation leadership across ASEA, connecting brand strategy, consumer insight, portfolio development and commercial opportunity with cross-functional execution. The role acts as a key bridge between markets, Zone and innovation partners to build a sustainable pipeline of new products and portfolio expansion.

Main responsibilities:

1. Lead Pharmaton & Ostelin Brand Growth in Vietnam

• Own the brand strategy and annual brand planning for Pharmaton and Ostelin in Vietnam, translating ASEA direction into locally relevant growth plans.
• Deliver agreed sales, profit, market-share and brand-health objectives through disciplined planning, prioritization and execution.
• Build integrated consumer and HCP activation across media, digital and social, e-commerce, shopper and professional channels, with clear KPIs and measurement.
• Partner with Sales, Trade Marketing, RGM, SCM, Medical and Regulatory to deliver IBP priorities and strong customer execution.
• Monitor business performance, consumer and shopper insights and competitive dynamics, translating learning into corrective actions and future growth opportunities.

2. Lead ASEA Innovation Strategy & Pipeline

• Lead the Pharmaton and Ostelin innovation agenda across ASEA, identifying the portfolio opportunities required to unlock future brand growth.
• Translate consumer need states, category trends, competitive gaps and brand strategy into clear innovation territories and portfolio priorities.
• Build and continuously shape a multi-year innovation pipeline, balancing near-term market opportunities with longer-term strategic portfolio development.
• Identify opportunities for new propositions, formulations, formats, claims, pack configurations and portfolio extensions relevant to ASEA consumers.
• Leverage existing global assets and adapt proven innovations to accelerate expansion across ASEA.

3. Own Innovation Business Cases & Commercialization

• Lead opportunity assessment and business-case development for prioritized innovations, connecting consumer opportunity, market attractiveness, proposition, pricing, volume potential, COGS and financial viability.
• Partner with markets to define the strategic and commercial role of each innovation within the existing portfolio.
• Challenge assumptions and establish clear recommendations on go or no-go decisions, prioritization and market sequencing.
• Translate approved opportunities into robust commercialization plans with clear launch assumptions and success measures.
• Drive post-launch reviews to capture learning and strengthen subsequent innovation decisions.

4. Drive Cross-Functional Innovation Delivery

• Act as the brand and business lead for innovation projects, partnering closely with Innovation Project Management, R&D and technical teams, Medical, Regulatory, Quality, Supply, Finance and market teams.
• Provide the consumer, brand and commercial direction required throughout product development.
• Drive alignment on proposition, claims, pack and product configuration, target consumer, positioning, pricing assumptions and market requirements.
• Surface key risks and trade-offs early and drive cross-functional decisions needed to maintain commercial viability and launch readiness.
• Ensure innovations remain anchored in a compelling consumer proposition rather than becoming primarily technically driven projects.

5. Lead Market Expansion & Scale Across ASEA

• Partner with country teams to identify where each innovation has the strongest right to win, considering category attractiveness, consumer need, strategic fit and commercial potential.
• Develop scalable innovation propositions while allowing sufficient flexibility for regulatory, consumer and channel realities by market.
• Facilitate cross-market learning and reuse successful concepts, assets and launch models to improve speed and efficiency.
• Support geographical expansion of Pharmaton and Ostelin through disciplined portfolio and market prioritization.

6. Consumer & Portfolio Foresight

• Partner with CMI and market teams to identify emerging consumer needs and unmet demand that can fuel the next generation of Pharmaton and Ostelin innovation.
• Monitor VMS category evolution, competitor innovation and adjacent consumer-health spaces to identify future opportunities.
• Translate insight into clear innovation briefs, propositions and portfolio choices.
• Ensure innovation strengthens the long-term positioning and distinctiveness of each brand rather than simply expanding SKU count.

7. Influence & Innovation Leadership

• Influence senior stakeholders across ASEA and global or regional teams to secure alignment around priority innovation opportunities.
• Bring together market, consumer, commercial and technical perspectives and drive decisions where priorities or assumptions differ.
• Champion a consumer-first and commercially rigorous innovation mindset across the portfolio.
• Maintain visibility of the innovation pipeline, major decisions, risks and dependencies for the Zone Brand Lead and relevant stakeholders.

About you:  

Education: University degree or above; business, marketing or a related discipline preferred.

Experience: Minimum 10 years of FMCG or consumer healthcare marketing experience, ideally within a multinational environment.

Preferred experience: Strong brand management and new product development or commercialization experience; multi-market or regional project leadership; VMS or consumer healthcare experience.         Innovation & strategic: Strong capability in consumer opportunity identification, innovation strategy, proposition development, portfolio thinking, analytics and financial evaluation.

Leadership: Strong ownership and challenger mindset; able to lead complex cross-functional initiatives without direct authority and navigate ambiguity and competing market requirements.

Communication: Excellent written, verbal and presentation skills; able to communicate complex innovation and commercial choices simply and persuasively across markets, functions and cultures in English.

This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella. 

About Us: 

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.   

Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. 

At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.  

As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.