Product Partnerships Lead
TikTok
Product Partnerships Lead
TikTok
Short-form video platform with ads
About the Team The Monetization Product Partnerships team sits at the intersection of technology, advertising, and business growth. We build and scale the partner ecosystem that enables businesses to thrive on TikTok — spanning AI, campaign management, commerce, data & measurement, and content & community management. Our culture mirrors that of a high-performing fast-paced: entrepreneurial, fast-moving, and always looking around the corner for what's next. Partnerships are a critical lever for scaling how TikTok users discover and interact with brands across the region. About the Role We are looking for a Partnerships Lead to drive business development and partner management in Japan, our fast-growing market in APAC. You will own both new partner acquisition and the growth of existing relationships, working with solutions designed to help businesses unlock TikTok's full advertising potential. You will collaborate closely with cross-functional stakeholders — including Product, Strategy, Legal, Sales and Marketing — to develop innovative ways for consumers to interact with the products, services, and experiences they love. Responsibilities - New Business Development: Source, qualify, and close new strategic partnerships aligned with TikTok's ads monetization strategy. - Go-to-Market Strategy: Partner with cross-functional teams to leverage partners to acquire new advertisers and amplify TikTok for Business at a scale. - Partner Growth: Drive product adoption of monetization integrations and solutions across the existing partner base; identify opportunities to expand coverage and bring more advertisers onto TikTok. - Deal & Integration Management: Project-manage end-to-end deal processes and technical integrations with external partners. - Operational Excellence: Own annual planning, OKRs, reporting cadences, and contract management; proactively identify and resolve business blockers. - External Representation: Serve as a trusted face of TikTok in executive-level meetings with partners, demonstrating the highest standards of professionalism and integrity.
Minimum Qualification(s): - 5+ years of client-facing partnerships or business development experience in the Japan market. - Strong understanding of the digital advertising industry, with familiarity across major media platforms and ad-tech players in Japan. - Demonstrated ability to present to and influence audiences at all levels of seniority, both internally and externally. - Quantitative and analytical mindset with the ability to leverage data to drive decisions. - Fluency in both Japanese and English is essential — for engaging external stakeholders in Japan and collaborating effectively within a global team. Preferred Qualification(s): - Experience developing and shipping complex product integrations with third-party platforms. - Background in growth marketing or performance marketing initiatives. - Familiarity with the South Korea ad-tech ecosystem is a strong plus
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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