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Nestle

Global branded foods and beverages producer

Marketing Manager B2B

Marketing Generalist & ManagementUpdated on Nov 14
Full-timeMontreal, QC, Canada

About the Job

Requirements

  • A bachelor's or master's degree, ideally in Business Administration or Commercial.
  • A minimum of 12 years of experience in related fields such as Key Accounting, B2B/Trade Marketing, Key Account Management, Marketing, E-business, or on-trade business.
  • Five years of experience in senior team management.
  • Experience presenting to senior management.
  • Experience in a fast-moving, changing environment.
  • Proven success leading and managing organizational change.
  • Sound project management experience.
  • Line management experience in a similar environment, with a successful track record of developing and coaching people and connecting with and motivating a sales team, including virtual teams and agents.
  • Bilingual English and French language skills are required for collaboration with stakeholders across the Canadian market and/or worldwide.

Responsibilities

  • Analyze internal data, customer research, and market trends to guide Out of Home strategy.
  • Identify market potential and priority segments for annual and long-term growth.
  • Assess risks and opportunities through quarterly SWOT reviews and recommend action-plan adjustments.
  • Define segment-specific go-to-market strategies across products, pricing, promotions, and services with Sales and Finance to grow penetration and profitability.
  • Build awareness and acquisition through integrated campaigns, events, sponsorships, social media, and new channels, including e-business; develop services, product launch plans, and sales tools.
  • Partner with CRM, Customer Service, and Sales on customer lifecycle plans to strengthen relationships, reduce churn, and increase AOS.
  • Lead annual B2B operating plans and KPIs by region and market segment, with monthly and quarterly sales forecasts.
  • Manage marketing budgets and spending allocation; approve purchase orders and process invoices in the ERP system.
  • Supervise the team and align its structure and objectives with market priorities.
  • Coach and mentor the direct report, partnering with HR on career development.
  • Lead talent reviews and succession planning for the direct report.
  • Ensure all B2B commercial activities follow Nestlé and Nespresso business principles and applicable policies and regulations.
  • Communicate and implement company policies, procedures, and business ethics codes within the team.

Desired Qualifications

  • Experience in a multinational matrix organization is an asset.

About the Company

Nestle

Global branded foods and beverages producer

Nestlé manufactures and markets branded foods, beverages, pet care, and nutrition products in about 185 countries. Its products are produced at scale and distributed through retail, foodservice, and direct-to-consumer channels, backed by a global R&D network. Distinctive factors include its enormous global footprint, a diversified lineup from coffee to pet care to infant nutrition, and the combination of retail plus professional channels. Its goal is to provide reliable, high-quality nutrition to people worldwide while advancing nutrition science through its research and brands.

Company size
10,001+
Company stage
IPO
Headquarters
Vevey, Switzerland
Founded
1866

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