Full-Time

Senior Sales Planning Director

OLLY

Posted on 9/18/2025

OLLY

OLLY

201-500 employees

Direct-to-consumer wellness supplements and gummies

Compensation Overview

$176.5k - $215.7k/yr

+ Bonus

No H1B Sponsorship

San Francisco, CA, USA

Hybrid

Mandatory in-office presence on Tuesdays; local candidates prioritized; remote candidates may be considered with approximately 25% travel.

Category
Sales & Account Management (1)
Requirements
  • 10-15 years of experience in CPG Sales with a proven track record of success working in sales planning, customer development, trade planning and trade marketing
  • An inclusive leader with strong communication skills, a passion for team development and a high degree of comfort in giving and receiving actionable feedback​. Candidate should have 5-10 years of people leadership experience
  • Proven ability to work with all levels of leadership + functions across key customers to build best-in-class partnerships
  • Entrepreneurial spirit, tenacity, dependability, integrity, and innovative sensibility
  • Ability to influence cross-functionally and build capabilities for the entire company
  • Personally, and professionally motivated to deliver results and get things done
  • Knowledge and experience in working with all trade channels (Grocery, Drug, Mass, Club, Natural, Specialty, E-Commerce)
  • Robust analytical skills with experience in driving the P&L and successfully leading cross-functional teams through challenging business environments​.
  • Expert storyteller with the ability to translate data into insights and distill disparate learnings into cohesive plans to drive the business – capitalizing on opportunities and mitigating threats​
  • Ability to build consensus across departments with a passion for problem-solving, collaboration, digging into the details and rolling up sleeves to make things happen
  • Sharp organizational skills and the ability to multi-task and thrive in a dynamic, deadline driven environment
  • Energized and passionate about building a transformational brand in today’s marketplace
  • Ability to change information into insights for actionable growth
  • A true “Team Player” who can work cross-functionally to achieve results
  • Thought leadership that inspires change and value within the organization
Responsibilities
  • Create a multi-year, omni-channel Sales strategy and build the sales targets for the Annual Operating Plan
  • Along with all the Sales Planning team members, serve as the cross-functional hub, particularly between the WBC Field Sales Organization and the OLLY Operating Company.
  • Act as critical cross functional liaison to activate Shopper Marketing, Innovation Planning, SKU Rationalization, KPI Planning, Inventory Management, Financial Planning
  • Be the strategic leader of the Sales Planning team, developing talent, creating and optimizing processes
  • Partner with the BIG and OLLY Leadership Teams to create and deliver against OKRs, including managing against revenue and profit targets while cultivating an inclusive environment reflective of our company values; act as the internal liaison between BIG/OLLY LT and field sales
  • Partner closely with the Field Sales team to ensure internal objectives and revenue targets are achieved. Leadership within the monthly S&OP Consensus process will be critical; Assist with JBP strategic partnerships and manage P&L impacts
  • Partner with the BIG LT to translate impact of marketing investment into forecast and planning inputs by channel and segment
  • Through analysis, develop a strong point-of-view for Price Pack Architecture (PPA) and execute a plan to bring to life in the market
  • Evolve pricing and promotional strategy in order to mitigate channel conflict while simultaneously meeting topline and profitability objectives
  • Ensure OLLY is leading growth in key VMS segments by deploying effective customer strategies to drive distribution gains, promotional effectiveness and secure incremental display
  • Partner with VMS Category Strategy and Brand Strategy teams in the development of innovation and actively contribute to the commercialization process through assessing size of prize and collaborating with Finance to determine costing model
  • Build, lead, and mentor a high-performing team to cultivate a high-performance, insights-driven, and collaborative team culture. Recruit, develop and inspire the team; nurture cultural leaders who will make life at WBC better for all of us!
  • Active member of the sales LT providing strategic business input, instrumental in the evolution of the WBC sales organization, and talent management.

OLLY sells dietary supplements to support daily wellbeing through gummies, softgels, capsules, and powders for sleep, mood, immunity, multivitamins for different ages, probiotics, and beauty. The products deliver vitamins, minerals, and other ingredients in convenient formats for daily use, with some formulas targeting sleep support, stress relief, or skin health. The company sells directly to consumers on olly.com, offers free shipping over $50, and provides subscriptions and refill pouches to encourage repeat purchases, allowing it to control the customer experience. OLlY aims to make it easy for people of all ages to add essential nutrients to their daily routines in a convenient, enjoyable format.

Company Size

201-500

Company Stage

Growth Equity (Venture Capital)

Total Funding

$660K

Headquarters

San Francisco, California

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Valkyries partnership accesses female athletes and Bay Area fans.
  • Mood + Skin line in June 2025 enables cross-selling to beauty customers.
  • Bryan Ferschinger as CRO in December 2023 scales revenue channels.

What critics are saying

  • June 2024 lawsuit exposes melatonin overdosing at 165-274% of labels.
  • April 2026 lawsuit reveals ACV gummies with only 2.6% acetic acid.
  • NAD rejects Kids Chillax focus claims due to flawed trial in 2025.

What makes OLLY unique

  • OLLY pioneered gummies for sleep, mood, immunity, and menopause relief.
  • Launched clinically studied Mellow Menopause in September 2024.
  • First VMS brand as Golden State Valkyries' Official Wellness Partner in May 2025.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Fertility Treatment Support

401(k) Retirement Plan

401(k) Company Match

Hybrid Work Options

Wellness Program

Free product

Company News

Point of Purchase International Network
Jul 26th, 2025
Olly Backed By Science End Cap Display

This past June 2025, Olly announced the launch of a new body-care line called Olly Mood + Skin, which it is positioning as a new brand under the Olly banner.

PR Newswire
Jun 24th, 2025
OLLY Vitamins Launches Science-Backed Personal Care Line OLLY Mood + Skin

OLLY Vitamins launches science-backed personal care line OLLY Mood + Skin.

Forbes
May 15th, 2025
Golden State Valkyries Name Olly As Official Health & Wellness Partner

SAN FRANCISCO, CALIFORNIA - MAY 06: Veronica Burton #22 of the Golden State Valkyries goes in for a. More layup over Kelsey Plum #10 of the Los Angeles Sparks in the first half of a WNBA basket ball game at Chase Center on May 06, 2025 in San Francisco, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Thearon W. Henderson/Getty Images) Getty ImagesThe Golden State Valkyries, the WNBA’s newest franchise, have announced a multi-year partnership with OLLY, a leading San Francisco-based wellness brand. As part of the agreement, OLLY becomes a Founding Partner and the Official Health & Wellness Partner of the tea, marking the first time a vitamins, minerals, and supplements (VMS) brand has partnered with a WNBA franchise in this capacity.More than a branding deal, the collaboration reflects a shared vision between OLLY and the Valkyries: to promote well-being, elevate mental health conversations, and engage meaningfully with the Bay Area community.“From day one, our commitment has been to build a team that not only excels on the court but also uses its platform to make a positive impact,” said Valkyries President Jess Smith

PR Newswire
Sep 24th, 2024
Olly Enters Menopause Category With Clinically Studied Mellow Menopause Supplement

Alongside the new product, the company announces a Menopause Support Policy for employees.SAN FRANCISCO, Sept. 24, 2024 /PRNewswire/ -- OLLY, the leading wellness brand known for innovative benefit-forward supplements, has expanded its women's line with the launch of clinically studied Mellow Menopause, designed to support menopause and provide multi-symptom management for hot flashes, night sweats, mood, fatigue and sleep*. The product recently completed its clinical trial, with very promising results that show the efficacy and innovation behind the ingredients.Along with the new product, the company shared a company-wide Menopause Policy designed to support employees through menopause and associated challenges.Since its founding in 2015, OLLY has been a leader in creating accessible and science-backed supplements. Post thisAccording to Mintel's 2024 Women's Wellness Report, 43% of U.S. women are experiencing either perimenopause, menopause, or post-menopause, yet the population is widely underserved. Since its founding in 2015, OLLY has been a leader in creating accessible and science-backed supplements that support wellness from the inside out

Cision
Apr 23rd, 2024
Olly Launches New Cognitive Health Supplements With 'Focus Buddies Brainy L'Olly Pops' Including Cognizin(R) Citicoline

Kyowa Hakko's research-backed branded ingredient, Cognizin® Citicoline, helps improve attention and mental clarity in a tasty, on-the-go format.NEW YORK, April 23, 2024 /PRNewswire-PRWeb/ -- The newest delivery system from OLLY is part of a five-product line of supplements, which includes Focus Buddies Brainy L'OLLY Pops, featuring Cognizin® Citicoline. The Watermelon Berry Burst flavored pop is formulated to support focused attention and healthy brain function*.Focus Buddies Brainy L'OLLY Pops with Cognizin® also contain Vitamins B6, B12 and plant-based ALA Omega-3 fatty acids, offering kids (and kids at heart) a delightful and benefit-driven nootropic supplement. The rest of the new Brainy line of supplements offers four varieties of chews and lollipops, including Focused Thinker Brainy Chews, Chill Thinker Brainy Chews, Energized Thinker Brainy Chews, and Mellow Buddies Brainy L'OLLY Pops."Consumers' awareness about brain health has paved the way for innovative deliveries like the one OLLY's Brainy cognitive new supplement line is offering today," said Karen E. Todd, RD, CSCS, EP-C, CISSN, and Vice President of Global Marketing Kyowa Hakko U.S.A., Inc. Todd's added, "Collaborating with OLLY and presenting consumers with a novel product that harness the clinically tested benefits of Cognizin® Citicoline, is a gratifying opportunity we are thrilled to be part of."Cognizin® Citicoline is a branded ingredient manufactured by Kyowa Hakko Bio Co., Ltd., that stands out in the brain supplement market thanks to its extensive scientific research. Cognizin® is a patented form of Citicoline, a natural compound found in the brain, which plays a crucial role in neural communication and overall brain health

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