Marketing and Platform Operations Intern

CORPORATE INTERNSHIP PROGRAM

Marriott International offers students the opportunity to find an internship that’s right for you, putting your education to work. The Marriott International Corporate Internship Program offers all participants an enriching and memorable learning experience.

Interns will experience an innovative learning environment that will provide an opportunity to build skills and gain exposure in the exciting world of hospitality through meaningful projects, on-the-job training, coaching, and support. You’ll gain hands-on experience in the exciting world of hotel operations and hospitality from a corporate view. You’ll build skills to help prepare you to develop a career path.

DUTIES & RESPONSIBILTIES

As a Marketing and Platform Operations Intern in the Consumer Operations department, you will gain hands-on experience in digital merchandising, creative excellence, and AI-enabled marketing operations. You will work closely with cross-functional teams, agencies, and stakeholders to support owned-channel campaigns, improve creative quality, and streamline marketing processes. This role is suited to a self-starter eager to develop skills in campaign coordination, content management, data analysis, and practical applications of AI and automation.

Key responsibilities and indicative time allocation

Time allocations are indicative and may vary with campaign schedules and project priorities.

• Merchandising Campaign Management Support (DME) - 50%

  •    Coordinate placement availability with internal stakeholders for digital merchandising campaigns on App and Web.
  •    Identify alternative placements for continent/area campaigns to resolve content clashes, in collaboration with our content ops team.
  •    Update submissions for digital merchandising campaign requests (content, dates, and images) based on requests from campaign requestors / managers.
   •    Assist with campaign content needs, including sourcing and uploading images to DAC and ensuring timely delivery for campaign execution.
  •    Serve as a point of contact for teams with questions about digital merchandising campaigns, content uploads, and placement guidelines.
  •    Take notes during monthly merchandising meetings with internal stakeholders and ensure timely follow-ups on action items with regional campaign managers.
  •    Support campaign performance analysis by extracting and analyzing raw data, generating insights, and creating reports and presentations for internal stakeholders and leaders.
   

• Creative Excellence and CreativeX Platform Support - 30%

  •    Support creative excellence initiatives by helping teams apply digital creative best practices and identifying opportunities to improve creative quality across disciplines and markets.
  •    Monitor and review in-flight creative assets in CreativeX against agreed guidelines, flagging improvement opportunities and potential scoring discrepancies for follow-up, particularly for high-value assets.
  •    Prepare and enhance regular CreativeX reports and presentations, including the monthly report, using Creative Quality Scores and guideline adoption data to highlight trends and actionable recommendations.
  •    Maintain learning resources, creative guideline decks and examples of best practice, and support knowledge sharing and adoption across area teams.
  •    Review and process CreativeX access requests in line with established access levels, and assist stakeholders with platform queries.

• AI and Workflow Automation Support - 20%
  
  •    Support the development, testing and refinement of AI playbooks and workflows using approved tools such as WRITER and Microsoft Copilot to improve marketing operations.
  •    Assist with automating recurring tasks, including CreativeX data consolidation and reporting, and workflows that support owned-channel campaign activation.
  •    Support cross-functional AI projects with different teams, including AI-assisted content translation, localization and adaptation for different brands and markets.
  •    Test AI-generated outputs against agreed requirements, coordinate feedback and review with relevant teams, and help refine prompts and workflows.
  •    Document playbooks and processes, prepare user guidance and demonstrations, and help track adoption and time savings.

JOB KNOWLEDGE, SKILLS & ABILITIES

We are looking for an intern who is passionate, committed, and eager to learn, but most above all – a self-starter with the following preferred (not necessarily required) skills:

Soft Skills:

• Strong organizational and time management skills, with the ability to handle multiple tasks and deadlines.
• Excellent communication skills, both written and verbal, to liaise with agencies, area marketing teams, and other stakeholders.
• Detail-oriented and proactive in following up on outstanding tasks and ensuring all campaign details are accurate and up to date.
• Problem-solving skills to find alternative campaign placements and scheduling conflicts efficiently.
• Ability to work independently as well as collaborate effectively with cross-functional teams.
• Comfortable taking initiative and proposing improvements to existing processes and reports.

Hard Skills:

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) for handling data and creating reports/deck.
• Experience with any content management system (CMS) and Digital Asset Management (DAC) platforms is a plus.
• Basic photo editing and image optimization skills for campaign content (e.g., Adobe Photoshop).
• Familiarity with data analysis and/or visualization tools (e.g., Excel, Google Analytics, Adobe Analytics).
   

QUALIFICATION STANDARD

• Education: 
  Undergraduate / Postgraduate degree in any field (analytical fields preferred)
• Requirements:
  • Singaporean, Singapore PR, or valid Student Pass / Work Holiday Visa Pass
  • Currently enrolled in an undergraduate program or a recent graduate of a university in Singapore, Australia, France, Germany, Hong Kong, Japan, New Zealand, Switzerland, the United Kingdom, or the United States

  • Able to commit to a six-month internship. 

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