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Favorited

Live streaming with revenue-sharing for creators

Product Manager

Full-TimeUpdated on 10/23/2026
$105k - $168k/yr+ Equity
Mid, Senior
Santa Monica, CA, USA
In PersonOn-site in Santa Monica; core in-office hours Tuesday through Thursday, 10am–4pm PT.
ProductProduct Management

About the job

Requirements
  • Four to eight or more years of product management experience, ideally in consumer-facing products.
  • Strong background in social platforms, gaming, or live-service products.
  • Deep understanding of mobile product development, including iOS and Android ecosystems.
  • Experience building and optimizing notifications, sharing systems, and engagement features.
  • Strong product intuition around user behavior, retention, storyboarding, and growth loops.
  • Ability to operate with speed and clarity in a fast-paced startup environment.
  • Excellent written and verbal communication skills.
  • Highly analytical, with experience using data to drive product decisions.
  • Ability to lead cross-functional team communication in real time and asynchronously.
Responsibilities
  • Own and drive product initiatives across notifications, sharing, and mobile user flows.
  • Define and optimize engagement loops, including push notifications, in-app messaging, and social sharing mechanics.
  • Partner with engineering and design to deliver intuitive, high-quality mobile experiences across iOS and Android.
  • Use data and user insights to identify opportunities to improve activation, retention, and engagement.
  • Write clear product requirements, define success metrics, and ensure high-quality execution.
  • Lead projects end-to-end, from ideation through launch and iteration.
  • Collaborate cross-functionally with growth, marketing, support, data, and creator teams to align on product strategy.
  • Continuously test, learn, and iterate in a fast-paced, live product environment.
  • Anticipate user needs and identify opportunities to enhance the social and interactive experience.
Desired Qualifications
  • Experience working on real-time or highly interactive products.
  • Background in gamification, engagement systems, or creator tools.
  • Design thinking skills coupled with product scoping experience.
  • Strong understanding of viral loops and social mechanics.
  • Passion for live streaming, gaming culture, and creator ecosystems.
  • Experience building products at scale with millions of users.

About the company

Favorited.com runs a live content streaming platform focused on making live streams more interactive and personal for creators and their audiences. It offers creator tools that help streamers engage viewers in a way that feels like playing with them, not just performing, and fosters community growth. The platform supports revenue sharing by allowing subscriptions and gifts, processed through Like Labs or other payment providers. Creators use Favorited.com to boost earnings and deepen audience engagement. The company handles user data to deliver and improve services while complying with applicable data protection laws.

Company Size

51-200

Company Stage

Seed

Total Funding

$1.3M

Headquarters

Santa Monica, California

Founded

2023

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Simplify's Take

What believers are saying

  • TechCrunch said Favorited doubled headcount from 10 to 20 after funding.
  • The company claimed 1.3 million users and more than $4 million monthly revenue.
  • Creator gifts topped $2.5 million in one week, showing strong monetization momentum.

What critics are saying

  • Favorited raised only $1.3 million in January 2025, limiting runway against TikTok.
  • Sensor Tower showed under 5,000 downloads and $70,000 revenue last month.
  • A hostile TikTok policy change or copied feature set can erase Favorited's wedge.

What makes Favorited unique

  • 70/30 creator revenue split and gifting mechanics beat TikTok Live's economics.
  • Favorited added battles, streaks, and leaderboards to deepen audience participation.
  • The app targets TikTok Live refugees with creator-first monetization and community tools.

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Benefits

  • Unlimited Paid Time Off
  • Paid Holidays
  • Health Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Gym Membership
  • Professional Development Budget

Growth & Insights and Company News

6 month growth

-21%

1 year growth

-21%

2 year growth

0%
TechCrunch
Jan 22nd, 2025
Livestream app Favorited, a new TikTok alternative, snaps up $1.3M | TechCrunch

This month, drama unfolded across mainstream social media platforms like TikTok, which briefly went dark in the U.S. before a rapid return. Instagram Livestream app Favorited, which closely resembles TikTok Live, announced its $1.3M pre-seed funding round.