Richemont

Luxury-goods holding company acquiring maisons

Head of Global CRM

Growth MarketingConfirmed live in the last 24 hours

Full-timeHamburg, GermanyNo salary listed

About the Job

Requirements

A degree in Business Administration, Marketing, International Management, or a related field.
At least 8 years of experience in customer relationship management, direct marketing, and marketing automation, with a proven track record in luxury, premium retail, or consumer goods sectors.
At least 3 years of experience managing, structuring, and developing multidisciplinary teams, ideally bridging technical and creative or marketing profiles.
Deep understanding of enterprise customer relationship management suites, specifically Salesforce Marketing Cloud, Salesforce Service Cloud, SAP CRM, and Google Cloud Platform and Looker; experience with customer data platforms or identity resolution is a strong plus.
Strong strategic and analytical mindset with a commercially focused approach and stakeholder management skills capable of communicating technical concepts to business partners and vice versa.
Fluency in English, written and spoken.

Responsibilities

Lead, mentor, and develop a high-performing, multifunctional global customer relationship management department consisting of specialists in customer relationship management technology, lifecycle marketing, and performance analysis.
Design and execute seamless global client journeys by translating brand priorities into a cohesive, commercial customer relationship management campaign calendar balancing luxury brand storytelling with direct-to-consumer performance.
Define and drive Montblanc’s global customer relationship management technology roadmap, oversee system rollouts and customer data platform integrations, and maintain database hygiene across Salesforce, SAP CRM, Google Cloud Platform, and Looker while ensuring data security and General Data Protection Regulation compliance.
Own and optimize customer relationship management key performance indicators, including email and short message service performance, database health, customer retention, and lead generation; implement advanced attribution modeling to demonstrate customer relationship management business value and maximize campaign-budget return on investment.
Direct cross-functional strategic projects and innovative customer relationship management initiatives across multiple global teams and stakeholders to elevate the luxury client experience and develop new engagement methods.

Desired Qualifications

German and other European languages are highly valued.
Experience with customer data platforms or identity resolution is a strong plus.

Founded in 1906 as a manufacturer of writing instruments, MONTBLANC today creates exclusive products including watches, jewelry, writing instruments and leather goods which reflect our high demands with respect to culture, quality, design, tradition and craftsmanship. With more than 25 subsidiaries and 600 boutiques MONTBLANC is present all over the world.

Head of Global CRM (m/f/d)

A full-time position at our Headquarters in Hamburg starting 1st November 2026

Indulge your passion…

in leading, mentoring, and developing a high-performing, multi-functional global CRM department consisting of specialists spanning CRM technology, lifecycle marketing, and performance analysis.
in designing and executing seamless global client journeys by translating brand priorities into a cohesive, commercial CRM Campaign Calendar that balances luxury brand storytelling with direct-to-consumer (D2C) performance.
in defining and driving Montblanc’s global CRM tech roadmap, overseeing system rollouts, CDP integrations, and database hygiene across our CRM tech stack (Salesforce, SAP CRM, GCP, Looker) while ensuring absolute data security and GDPR compliance.
in owning and optimizing overall CRM KPIs, including email/SMS performance, database health, customer retention, and lead generation, while implementing advanced attribution modelling to prove CRM’s business value and maximize the ROI of your campaign budget.
in directing key cross-functional strategic projects and innovative CRM initiatives across multiple global teams and stakeholders to continuously elevate the luxury client experience and pioneer new engagement methods.

You’ll have…

a passion for luxury, a strategic mindset, and a deeply analytical, commercial focus, being equally comfortable speaking the language of database architects, creative campaign managers, and executive business stakeholders.
a degree in Business Administration, Marketing, International Management, or a related field.
8+ years of experience in CRM, Direct Marketing, and Marketing Automation, with a proven track record within the luxury, premium retail, or consumer goods sectors.
3+ years of experience successfully managing, structuring, and developing multi-disciplinary teams, ideally bridging both technical and creative/marketing profiles.
a deep understanding of enterprise CRM suites, specifically Salesforce (Marketing Cloud, Service Cloud), SAP CRM, and GCP/Looker, with experience in Customer Data Platforms (CDP) or Identity Resolution being a strong plus.
a strong strategic and analytical mindset with a commercially focused approach, alongside excellent stakeholder management skills capable of communicating technical concepts to business partners and vice versa.
fluency in English (written and spoken), with German and other European languages highly valued.

In a culture that…

has combined tradition with a pioneering spirit for over 100 years
extends its innovative approach far beyond product development
brings together individuality, enthusiasm and the joy of creativity
is cosmopolitan, vibrant and diverse
invites you to go above and beyond as part of a team
is willing to allow you to develop it, shape it and leave your mark on it

In return, you’ll get…

an international environment and good development opportunities
flexible working hours
site services such as: Canteen, on-site café and laundry service
company sports and other health programs
discounted Urban Sports membership
a subsidized ticket for local public transport (HVV-ProfiTicket)
an employee car park and charging stations for electric vehicles
special conditions on Montblanc products and products from other Group brands
employee benefits portals
30 days' holiday
regular events for employees
various further training opportunities

In short: Indulge your passions based on your talents and abilities in an inspiring and diverse culture that is characterised by employee recognition and support. Experience all this with us.

We look forward to receiving your application and to meeting you! The HR team

About the Company

Richemont

Luxury-goods holding company acquiring maisons

Richemont is a Swiss-based holding company that owns a collection of luxury brands, including Cartier, Van Cleef & Arpels, Jaeger-LeCoultre, and IWC Schaffhausen. It operates by acquiring and nurturing iconic luxury maisons with rich histories, then leveraging their heritage to create premium jewelry, watches, and accessories sold worldwide through its brands and retail networks. Unlike diversified conglomerates that mix many non-luxury businesses, Richemont focuses exclusively on high-end goods and has deliberately shifted away from other interests (like tobacco) to sharpen its luxury focus. Its goal is to build a global luxury powerhouse by growing its brands, expanding across geographies, and maintaining control over premium product sourcing, design, and distribution.

Company size: 10,001+
Company stage: IPO
Headquarters: Bellevue, Switzerland
Founded: 1988

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