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Cumulus Media

Operates radio stations and syndicated programming

Director of Sales

Field SalesUpdated on Nov 10
Full-timeModesto, CA, USA

About the Job

Requirements

  • At least 5 years of experience in broadcast or digital sales; experience in sales management and mentoring is preferred, with a proven track record of success in the radio and/or digital industry required.
  • A valid driver's license is required, and regular travel to client meetings and business-related events is an essential function of the position.
  • Proficiency in radio and digital sales, including quantitative and qualitative research, event development, and multi-platform and integrated sales expertise.
  • Familiarity with CRM systems, budget procedures, daily sales accountability and recognition programs, inventory management, and collections procedures.
  • Proficiency in Microsoft Office and social networking platforms.
  • Training and coaching skills, including organization, delegation, interviewing, and motivating salespeople.
  • Strong negotiation skills and the ability to deliver presentations.
  • Ability to stay current with changes in the advertising landscape.

Responsibilities

  • Develop and implement a strategic sales plan to exceed market revenue goals, emphasizing integrated solution campaigns that include radio, audio, digital, live events, Sweet Deals, and NTR.
  • Be a visible and available leader to the team and community.
  • Identify, recruit, train, coach, manage, and develop high-performing sales talent, building a successful team for continued top-line growth.
  • Maintain ongoing recruitment efforts and a bench of at least three candidates.
  • Attend high-profile account presentations and provide coaching and leadership to the sales team.
  • Conduct weekly one-on-one meetings with sales team members to evaluate pending business for conversion and record it in the CRM.
  • Maximize and monitor CRM use to verify the team's blueprint for success.
  • Participate in and lead sales staff meetings and training sessions.
  • Manage inventory and reporting in Stratus and Wide Orbit.
  • Manage administrative functions related to revenue forecasting, rates, pricing, and order approvals.
  • Participate in business and community associations to develop relationships with local influencers and decision-makers.
  • Develop client relationships by providing quality customer service.
  • Lead communication with other departments to ensure quality service when placing orders and coordinating promotions.
  • Oversee special event sales.
  • Provide managerial assistance with local and national rate negotiations, sales plans, and budgeting.
  • Develop creative, solution-oriented, customer-focused revenue programs and ancillary sales projects.
  • Oversee and manage sales organization expenses.
  • Generate revenue from a personal account list.
  • Collaborate with all departments.

Desired Qualifications

  • Sales management and mentoring experience.

About the Company

Cumulus Media

Operates radio stations and syndicated programming

Cumulus Media runs a large network of radio stations and distributes national syndicated programming, delivering audio content across traditional broadcasts and digital platforms. It monetizes content through advertising and integrated digital marketing services, offering local radio, national syndication, on-demand digital options, and live events. The company differentiates itself by combining a wide local footprint with high-profile syndicated shows and live experiences, backed by local and national advertising performance guarantees and research-driven insights. Its goal is to provide premium audio content across multiple platforms while giving advertisers measurable reach and impact for both local and national campaigns.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Atlanta, GA
Founded
1997

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