Content Marketing Manager - Professional Learning & Growth

At Colibri Group, we’re building the future of professional education. Across more than 50 professions, our trusted learning solutions help more than seven million learners build skills, earn credentials, and stay ready for what’s next.

Our mission is to lead people to achieve more, adapt, and thrive in their careers. It shapes how we serve our learners and how we work with one another. Our values of Love, Joy, Boldness, Teamwork, and Curiosity guide how we collaborate, make decisions, and create meaningful impact.

Learn more about Colibri Group at www.colibrigroup.com.

Come Build What’s Next

We’re looking for a Senior Product & Growth Marketing Manager – Professional Learning to help build, commercialize, launch, and scale Moreland University’s professional learning business for educators.

Moreland University, part of Colibri Group’s Teacher Education Ecosystem, supports educators around the world through innovative pathways into the teaching profession and continued professional growth.

This is a hands-on individual contributor role with significant ownership over a new area of growth for Moreland.

We’ve spent the last several years testing professional learning experiences with educators and have seen strong interest and demand. Now we’re ready to turn that momentum into a scalable portfolio of on-demand courses, learning journeys, certificates, microcredentials, live experiences, and subscription-based offerings.

This role goes beyond marketing an established course catalog.

You’ll help shape what we bring to market, how offerings are packaged and positioned, how educators move from one learning experience to the next, and how the portfolio generates sustainable subscription and revenue growth.

You’ll partner closely with faculty and subject matter experts who own academic expertise and curriculum development. You’ll bring the product, market, audience, commercialization, and go-to-market perspective needed to turn that expertise into offerings educators want to discover, purchase, use, and return to.

We’re looking for someone who has previously helped build and commercialize a learning, subscription, digital content, or similarly recurring-revenue product — and can bring that experience into an emerging business where not everything has been built yet.

What You’ll Own

Product & Portfolio Strategy

• Help shape Moreland’s professional learning portfolio by identifying which offerings should be developed, prioritized, packaged, expanded, repositioned, bundled, or retired

• Use educator needs, learner behavior, competitive insights, market trends, and performance data to inform product and portfolio recommendations

• Partner with faculty and subject matter experts to translate educational expertise into market-ready professional learning products

• Help define how individual courses and experiences connect into broader learning journeys that encourage continued participation

• Bring a commercial perspective to decisions around packaging, pricing, promotions, subscriptions, and other potential revenue models

Go-to-Market & Commercialization

• Own go-to-market strategy and launch planning for new professional learning products and experiences

• Develop positioning, messaging, audience strategy, launch plans, campaign calendars, and channel recommendations

• Lead offerings from early concept through market launch and post-launch optimization

• Coordinate faculty, subject matter experts, creative partners, digital marketing, product, operations, and other cross-functional stakeholders

• Build repeatable launch processes that allow Moreland to bring new professional learning offerings to market efficiently and consistently

Growth, Subscription & Learner Lifecycle

• Develop strategies that move educators beyond a first course or experience into continued learning with Moreland

• Own initiatives focused on repeat enrollment, cross-sell, re-engagement, subscription growth, renewal, and learner retention

• Identify opportunities to increase learner lifetime value and strengthen the relationship between individual offerings within the portfolio

• Partner across marketing and analytics teams to understand acquisition, conversion, engagement, retention, and revenue performance

• Test new approaches to pricing, packaging, promotion, bundling, and learner journeys and use the results to inform future investment

Content & Messaging

This is still a hands-on marketing role. You should enjoy writing and creating, not simply directing others to do it.

You’ll personally develop and refine content including:

• Landing pages

• Course and product titles and descriptions

• Launch messaging

• Email and nurture campaigns

• Promotional content

• Blog and thought-leadership content

• Learner communications

• Sales and partner enablement materials

• Webinar and event promotion

• Subscription and retention messaging

You’ll translate complex educational ideas into clear, compelling language that communicates value to teachers and other educator audiences.

What Success Looks Like

Success in this role is not measured simply by the number of courses launched.

You’ll help us understand and improve:

• Registrations and paid enrollment

• Conversion from free to paid experiences

• Subscription growth

• Subscription renewal and retention

• Repeat course enrollment

• Cross-sell between professional learning offerings

• Learner re-engagement and return behavior

• Revenue and portfolio growth

• Individual product and portfolio performance

• The effectiveness of positioning, packaging, pricing, and go-to-market strategies

Most importantly, you’ll help Moreland build a professional learning business that educators choose to return to again and again.

What You’ll Bring

• 6+ years of experience in product marketing, growth marketing, content marketing, lifecycle marketing, or a related field

• Direct experience launching and growing digital products, professional learning, continuing education, online courses, memberships, subscriptions, learning platforms, digital content libraries, or another recurring-revenue offering

• Demonstrated experience influencing the product or offering itself — not simply marketing something after it has already been fully defined

• Experience using customer or learner behavior, market data, and business performance to influence what gets built, changed, packaged, or prioritized

• Experience building go-to-market strategies from concept through launch and optimization

• Demonstrated accountability for measurable business outcomes such as revenue, conversion, subscriptions, renewals, retention, repeat participation, or customer lifetime value

• Strong hands-on writing and editorial skills across short- and long-form marketing content

• Experience partnering with subject matter experts, product teams, faculty, instructors, or other specialized stakeholders

• Ability to independently make recommendations and move ambiguous work forward without requiring a fully defined playbook

• Strong project leadership skills with the ability to manage multiple launches, priorities, stakeholders, and deadlines simultaneously

• A combination of commercial thinking, audience empathy, creativity, organization, and curiosity

Especially Valuable Experience

We’d be particularly excited to meet candidates with experience in:

• Professional learning or continuing education

• Teacher or educator audiences

• EdTech or online learning

• Subscription-based learning products

• Membership or digital content businesses

• Course or certification portfolios

• Direct-to-consumer education

• Learning marketplaces or libraries

• Building a new product or business line from an early stage

Experience as a teacher or educator can be valuable, but this role requires substantial professional experience owning marketing, commercialization, and growth.

A bachelor’s degree is required. A degree in marketing, communications, business, education, English, journalism, or a related field is preferred.

This Role May Not Be the Right Fit If…

Your recent experience has primarily focused on:

• Curriculum development or instructional design without commercial marketing ownership

• Teaching or training without responsibility for product growth

• Social media or influencer content without broader GTM ownership

• Events or webinars without responsibility for the larger product and learner lifecycle

• Brand or communications work without measurable growth or revenue accountability

• Executing campaigns after Product or another team has already made the primary strategic decisions

We’re looking for someone who can point to specific examples and say: "Here was the customer or business problem. Here was the decision I made. Here’s what I changed or brought to market. And here’s the measurable result.”

Why You’ll Love Working Here

Build something new.
You’ll help turn an emerging professional learning opportunity into a scalable business for educators.

Have real ownership.
You won’t simply receive a finished product and create a campaign around it. You’ll have meaningful influence over what we build, how we bring it to market, and how it grows.

Combine product, marketing, and creativity.
You’ll move between strategy, analysis, writing, launches, customer insight, and growth.

Work with education experts.
You’ll partner with an established community of faculty and subject matter experts while bringing the commercial and audience perspective needed to turn expertise into market-ready products.

See measurable impact.
Your work will directly influence learner growth, subscriptions, retention, revenue, and the future of Moreland’s professional learning portfolio.

Tools, Platforms & Ways of Working

Experience with every tool is not required. Depending on your background, you may work with:

• Content management and email marketing platforms

• CRM and marketing automation platforms

• Project management and collaboration tools

• Learning management and digital learning platforms

• Analytics and performance-reporting tools

• AI-assisted research, content, and productivity tools

We believe AI can be a powerful partner in the creative and operational process. You’ll be encouraged to use it thoughtfully to improve efficiency, support content development, analyze information, and strengthen the learner experience while maintaining high standards for originality, quality, and brand integrity.

What You Can Expect From Our Hiring Process

• Recruiter Conversation: An introductory conversation with Talent Acquisition focused on your experience, career goals, interest in the opportunity, and examples of products or offerings you’ve personally helped bring to market and grow

• Hiring Manager Conversation: A structured conversation with the Sr. Director of Marketing focused on product and portfolio ownership, commercialization, content, learner lifecycle strategy, and examples of decisions you personally made that produced measurable outcomes

• Team & Cross-Functional Conversations: You’ll meet with key marketing and cross-functional partners to explore how you approach growth, product strategy, collaboration, and building a new professional learning business

Our goal is to keep the process thoughtful, respectful, transparent, and focused on understanding both your experience and what you’re looking for next.

Colibri Group is an equal opportunity employer. We make employment decisions based on job-related qualifications, merit, and business needs without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable law.

If you need a reasonable accommodation to complete your application or participate in the hiring process, please contact Human Resources. Please indicate that your request is related to an employment application and include the position title.