Product Operation Specialist
TikTok
Product Operation Specialist
TikTok
Short-form video platform with ads
About the team Local Service supports TikTok’s vertical local services search business, serving global users’ local service discovery needs. Centered on user intent understanding, the team conducts user-centric experience evaluations and assesses model and strategy capabilities to identify key gaps and opportunities in search performance. In close partnership with Product and Engineering, we define, optimize, and iterate search product features and strategies to deliver accurate, high-quality local content and services, driving better user experience and business outcomes. Responsibilities: - Evaluate search user experience from the user’s perspective, and identify opportunities to improve for product features and strategies, collaborating with PM and RD teams and driving improvements of the key product metrics; - Conduct local user research, gather and analyze search user feedback data, and provide real user insights for product decision-making; - Monitor and analyze core metrics to detect experience fluctuations and issues in a timely manner, ensuring stable online user experience; - Design and implement proactive operational plans for special scenarios or major events, coordinating internal and external resources to ensure efficient implementation and achievement of business goals. - Manage and adapt to ad-hoc projects and urgent business requests efficiently, demonstrating flexibility and proactive problem-solving. - Iterate search strategy and product features to improve user experience and conversion, design and analyze a/b testing and verify the benefits as needed.
Minimum Qualifications - Bachelor's degree or above, with product ops, data analysis, user research related experience; - In-depth understanding of search engines and TikTok or similar social media platforms. Sensitive to user behavior, content experience; - Good understanding of user needs and pain points, able to identify experience issues from the user’s perspective; familiar with user research methods and capable of translating feedback into actionable product improvements; - Strong analytical skills with a proven track record of using data to influence decision-making and drive improvements; Preferred Qualifications - Experience in AI/LLM-driven product optimization is preferred, or a background in search, e-commerce, content, or local services platforms is a plus; - Excellent cross-functional communication and project execution skills, with a strong sense of ownership and ability to drive problem-solving and continuous optimization; - Solid project management skills, able to coordinate resources effectively, drive complex projects forward with clear timelines, and manage risks proactively; - Flexible, adaptable, proactive and self-motivated, and demonstrated ability to perform well in a highly dynamic, rapidly changing environment; - Experience in metric monitoring and root cause analysis considered a plus
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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