Principal Partner Marketing Manager

Responsibilities:

• Develop and execute comprehensive partner marketing strategies with strategic System Integrators, Technical Partners, OEM Partners and alliance partners, ensuring alignment with nCino's business objectives and partner growth targets

• Lead the planning and execution of partner marketing programs, including joint events, webinars, digital advertising campaigns, content marketing initiatives, and integrated lead generation programs

• Advise and influence Sales, Marketing, and Partner teams on target accounts, market trends, and partnership strategies to enhance engagement and drive pipeline growth

• Collaborate with partners to create compelling joint value propositions, comprehensive case studies, white papers, and marketing collateral that demonstrate integrated solution benefits and competitive differentiation

• Lead and coordinate cross-functional teams including Sales, Global Partner Channels, Product Marketing, Demand Generation, and Events to ensure seamless partner marketing execution and strategic alignment

• Act as a key liaison between partner marketing and senior stakeholders, delivering regular strategic updates on campaign performance, partnership initiatives, and market feedback to inform executive decision-making

• Track, analyze, and report on partner marketing performance metrics, providing detailed analysis on pipeline contribution, lead quality, program ROI, and partnership health to senior leadership

• Leverage AI tools and advanced analytics to enhance work efficiency, optimize partner marketing operations, and utilize data-driven insights to refine decision-making and boost team productivity

• Build and maintain strong strategic relationships with partner marketing counterparts, establishing clear communication processes, program governance, and mutual success metrics

• Lead research efforts on partner marketing best practices, industry trends, competitive activity, and emerging partnership opportunities, presenting strategic recommendations for market expansion

• Support partner enablement initiatives by creating comprehensive marketing resources and training materials that help partners effectively position and sell nCino solutions

• Collaborate with Field Marketing teams to integrate partner activities into regional marketing strategies, account-based marketing initiatives, and segment-specific campaigns

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred 

• 8+ years of B2B marketing experience with 4+ years focused on partner marketing, channel marketing, or strategic alliance management 

• Proven track record developing and executing sophisticated co-marketing programs with technology partners, system integrators, or strategic alliances in enterprise software environments 

• Strong project management skills with demonstrated ability to manage multiple concurrent complex partner programs, budgets, and deadlines 

• Data-driven mindset with extensive experience analyzing campaign performance, partnership metrics, and optimizing strategies based on results 

• Experience with CRM and marketing automation platforms (Salesforce, Marketo, 6sense preferred) 

• Excellent communication, presentation, and relationship-building skills for managing senior-level external partner relationships and internal stakeholder management

Desired

• Financial services, fintech, banking, or enterprise software industry experience 

• Extensive experience working with System Integrators (SI), Technical Partners, and strategic alliances in B2B technology environments 

• Deep knowledge of partner channel dynamics, co-selling strategies, and complex partnership structures 

• Experience leading teams or mentoring junior marketing professionals in partner marketing best practices 

• Strong analytical skills with technical acumen leveraging multiple data sources (6sense, ZoomInfo, Salesforce, Marketo, etc.) for partnership insights