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Justworks

Runs payroll and HR for small businesses

Market Researcher

Product MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$121k - $151k /yr

About the Job

Requirements

  • Have 3–5 years of experience in applied market research, consumer insights, or a related field.
  • Bring a proven track record at a research agency running tracking studies or panel workflows; this experience is highly preferred.
  • Be proficient in mixed methods, including quantitative execution in survey design, sampling, and advanced data cleaning, as well as qualitative interviews or message-testing facilitation.
  • Have advanced hands-on proficiency with survey platforms such as Qualtrics for survey programming, workflow design, and data cleaning.
  • Have data storytelling and synthesis capabilities, producing clear deliverables tailored to stakeholder needs and connecting research to business outcomes.
  • Be comfortable navigating ambiguity, running projects autonomously with some coaching, and managing multiple timelines.
  • Be organized, process-driven, and engaged with how AI literacy and emerging tools are reshaping modern research operations.

Responsibilities

  • Lead end-to-end quantitative and qualitative research studies that shape brand strategy, product positioning, and go-to-market planning.
  • Independently manage moderately complex, concurrent research streams and serve as a trusted partner to marketing, product, and communications teams.
  • Own the customer research panel strategy, support quarterly brand tracking operations, and promote data storytelling so cross-functional partners can act on consumer insights.
  • Drive long-term execution and scaling of customer research panels, including custom panel portal management, participant experience standardization, and recruitment initiatives to meet growth milestones.
  • Support Brand Tracker operations, including questionnaire updates and sample target management; own data hygiene, manage procurement change orders, and conduct comprehensive quality checks on fielding data.
  • Execute thought leadership research in partnership with Communications and external research vendors; oversee fielding and vendor management, conduct quality control, and partner with the Lead Market Researcher on research strategy.
  • Partner with the brand team and creative agency to scope, execute, and synthesize V1 and V2 concept-testing cycles that guide campaign briefs and media investments.
  • Partner with marketing leadership to provide narrative and data-storytelling support for ongoing investments; perform quarterly brand-report hygiene checks, biannual competitor benchmarking, and prepare one-page hit lists translating data into executive-ready recommendations.
  • Partner with Marketing Operations, Product Marketing, and Data Analytics to integrate research data into broader dashboards and cross-functional planning calendars.
  • Design reusable research frameworks, optimize Research Operations workflows, provide light mentorship and peer review to junior team members, and participate in data-governance groups and peer-learning sessions.

Desired Qualifications

  • Experience with additional research platforms such as Great Question and modern data systems.

About the Company

Justworks

Runs payroll and HR for small businesses

Justworks runs payroll and HR software for small businesses, combining routine workforce administration with access to group health insurance. Its PEO service co-employs customer workers, taking on specified payroll, tax and benefits responsibilities while customers manage their teams. Businesses also buy payroll software separately, with tools for employee onboarding, timecards, paid time off, contractor and vendor payments, and storing employment documents. The platform connects to accounting software, and customers pay monthly subscriptions priced by employee count and selected plan. Justworks was founded in 2012 and is headquartered in New York City.

Company size
1,001-5,000
Company stage
Late Stage VC
Total funding
$159.8M
Headquarters
New York City, New York
Founded
2012

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