PAIR

AI adoption platform with role-specific training

Head of Marketing

Marketing Generalist & ManagementUpdated on Nov 13

Full-timeLondon, UK£86k - £95k /yr

About the Job

Requirements

Evidence of leading marketing in a high-growth B2B technology company and demonstrating personal contributions, pipeline impact, and lessons learned from experiments.
Ability to move between strategy and execution, including shaping an annual plan and personally improving landing pages, rewriting copy, or building campaigns.
Understanding of enterprise buying and confidence discussing pipeline, conversion, sales cycles, attribution, and budget with senior leaders while making decisions with incomplete data.
A strong editorial eye and the ability to reject work that is generic, inaccurate, or below enterprise-customer standards.
Ability to use AI to materially improve work and distinguish weak output from effective marketing.
Ability to run disciplined experiments.

Responsibilities

Build the marketing system that defines and establishes PAIR's AI adoption category and converts its position into qualified pipeline and revenue.
Set a marketing strategy connecting narrative, target accounts, campaigns, events, content, public relations, website, lifecycle marketing, and customer evidence to pipeline and revenue.
Build a repeatable pipeline engine across campaigns, lifecycle marketing, the website, partnerships, events, and paid activity, using HubSpot to track qualified pipeline and revenue.
Use public relations, research, and thought leadership to establish the CEO and internal experts as leading voices on enterprise AI adoption.
Manage the Global Events Lead and ensure each event hosted or attended creates real opportunities.
Turn customer results into visible evidence through case studies, announcements, impact data, research, and customer voices.
Personally shape category narratives, review pipeline in HubSpot, launch account campaigns, and develop press pitches as needed.
Build the marketing function, adding appropriate people and systems as priorities become clear.

Desired Qualifications

Experience building or substantially improving enterprise demand generation and account-based marketing.
Experience building or substantially improving category positioning, product marketing, and company narrative.
Experience building or substantially improving content, public relations, and executive thought leadership.
Experience building or substantially improving customer advocacy and case study programs.
Experience building or substantially improving executive events and partner marketing.
Experience building teams and systems during a period of rapid company growth.

We're hiring a Head of Marketing to build the marketing system that helps PAIR define and own the AI adoption category, and turns that position into qualified pipeline and revenue.

Enterprises are spending heavily on tools like ChatGPT, Copilot and Claude, but most still struggle to turn that investment into changed behaviour and measurable outcomes. PAIR is the adoption layer that closes that gap. We now work with more than 400 organisations and 40,000 users, including PwC, the MTC and Mimecast, and we’ve expanded into the US, all without yet building the marketing function our next stage needs.

You won’t inherit a finished marketing machine. You’ll build it. This is a hands-on leadership role: you’ll set the strategy, and you’ll also write, edit, build, test and ship. You’ll start by doing much of the work yourself, adding the right people and systems as priorities become clear, in a business of around 50 people today that could be 200 next year.

The marketing strategy: One clear plan connecting our narrative, target accounts, campaigns, events, content, PR, website, lifecycle marketing and customer evidence to qualified pipeline and revenue.
The pipeline engine: A repeatable engine across campaigns, lifecycle marketing, the website, partnerships, events and paid activity, with HubSpot giving a reliable view of qualified pipeline and revenue.
The AI adoption category: Use PR, research and thought leadership to make our CEO and internal experts leading voices on enterprise AI adoption.
Events: Manage our Global Events Lead, making sure every event we host or attend creates real opportunities.
Customer proof: Turn customer results into visible evidence through case studies, announcements, impact data, research and customer voices.

In the same week, you might shape a new category narrative with the founders, review pipeline in HubSpot, launch an account campaign and sharpen a press pitch. You’ll have room to experiment, and you’ll be expected to know what worked, what didn’t and what to do next.

We hire for aptitude, hunger and a bias to action over years of experience. This role works best for someone whose best work has come from building the answer, without needing a large team, a mature dataset or a finished brief to make progress.

You'll bring evidence of:

Leading marketing in a high-growth B2B technology company, and being able to show what you personally built, how it affected pipeline, and what you learnt when an experiment didn’t work
Moving between strategy and execution: shaping an annual plan, and also improving a landing page, rewriting weak copy or building the first version of a campaign yourself
Understanding enterprise buying and discussing pipeline, conversion, sales cycles, attribution and budget confidently with senior leaders, making choices when the data is incomplete
A strong editorial eye: knowing the difference between polished language and clear thinking, and rejecting work that’s generic, inaccurate or below the standard enterprise customers expect
Using AI to materially improve your work, with the judgement to recognise weak output and not confuse more volume with better marketing
Running disciplined experiments

Useful but not essential, having built or substantially improved several of:

Enterprise demand generation and account-based marketing
Category positioning, product marketing and company narrative
Content, PR and executive thought leadership
Customer advocacy and case study programmes
Executive events and partner marketing
Teams and systems through a period of rapid company growth

We know great candidates don't always tick every box. If the scope excites you and you think your experience could translate, we'd love to hear from you.

About the Company

PAIR

AI adoption platform with role-specific training

PAIR provides role-specific AI adoption training to help organizations translate AI experiments into everyday, measurable use. It combines hands-on masterclasses with a personalized learning platform that tailors content to each employee’s role and industry, focusing on tools like Microsoft Copilot and ChatGPT, with dashboards to track ROI such as time saved and adoption rates. It differentiates itself by turning AI knowledge into concrete workflows and measurable impact, serving enterprises, public sector bodies, and SMEs, and by partnering with organizations like the British Chambers of Commerce to scale AI education. Its goal is to turn AI’s potential into real performance by delivering practical training that drives widespread, productive use and clear business value.

Company size: Not listed
Company stage: Not listed
Total funding: Not listed
Headquarters: Not listed
Founded: Not listed

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