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Foundry for Good

Meta Ads Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeRemote in PhilippinesNo salary listed

About the Job

Requirements

  • Be based in the Philippines and consistently available for a long-term role.
  • Have 3–5 years of experience managing and optimizing Meta advertising campaigns.
  • Have a strong understanding of Facebook Ads Manager, Meta Business Suite, and campaign performance analysis.
  • Have experience developing paid social strategies that drive measurable results, including lead generation, conversions, and audience growth.
  • Be able to analyze campaign data and translate insights into actionable recommendations.
  • Have experience managing advertising budgets and optimizing spend for maximum return on investment.
  • Be familiar with audience targeting, retargeting, A/B testing, and conversion tracking.
  • Demonstrate strong attention to detail and maintain campaign quality and accuracy.
  • Be a self-starter with an ownership mindset, make informed decisions within established guidelines, navigate ambiguity, and proactively identify opportunities to improve processes and outcomes.

Responsibilities

  • Develop, launch, and manage Meta advertising campaigns across Facebook and Instagram.
  • Monitor campaign performance and optimize targeting, creative, bidding strategies, and budgets to maximize results.
  • Conduct audience research and build targeted campaigns aligned with client goals.
  • Analyze campaign data and prepare performance reports with actionable recommendations.
  • Collaborate with internal teams to align ad strategies with broader marketing and fundraising objectives.
  • Support the creation and testing of ad copy and creative assets, and provide landing page recommendations.
  • Stay informed about Meta platform updates, advertising best practices, and industry trends.
  • Contribute to the refinement and growth of paid advertising services for nonprofit clients.

Desired Qualifications

  • Experience supporting B2B, nonprofit, agency, or mission-driven organizations.

About the Company

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