Full-Time

VP of Marketing

Posted on 6/21/2024

Kindred

Kindred

51-200 employees

Members-only home swapping network for travelers

Real Estate
Consumer Goods

Compensation Overview

$210k - $280kAnnually

Senior, Expert

San Francisco, CA, USA

Hybrid role in the Bay Area.

Category
Brand & Creative Marketing
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Branding/Brand Strategy
Marketing
Requirements
  • Have at least 12-15 years of experience in a senior growth marketing role at a consumer company with functional excellence in this area.
  • Have operated at one or more technology startups through periods of hyper-growth.
  • Can independently orient yourself to the areas of highest priority and craft your own work plan, even when (or especially when!) there is a lot going on with a ton of ambiguity.
  • Fall in love with problems, seeing them as exciting opportunities for improvement.
  • Are highly analytical and data literate. You are very comfortable pulling your own queries and closely monitoring results and don’t need analysts to do this for you.
  • Are an executor at heart, though you have been in senior/manager roles. You aren’t above rolling your sleeves up, and stay extremely close to the details of execution.
  • Have extremely high velocity. You are the pace-setter on your teams. You manage time effectively and get a lot done.
  • Are relentlessly resourceful and bust through walls, finding ways to get things done even when you don’t have the perfect resourcing available to you.
  • Are strategic, with a clear vision for where to invest marketing resources and why.
  • Have enough experience in high-performing marketing organizations to know what excellent looks like across talent, best practices, and industry benchmarks.
  • Have a trained eye for pixel-perfect design, and a high taste level for great copywriting.
  • Have strong intuition for positioning, and can even chip in with copywriting when in a pinch.
  • Excel in communication, especially written communication. You write with clarity, structure, and logic.
  • Tend to simplify things vs. complicate things.
  • Are an excellent project manager, nailing follow through and holding others accountable to follow through as well.
  • Are highly organized, data-driven, and meticulous in your approach.
  • Have experience managing teams of employees and consultants. You are a thoughtful leader who can inspire and motivate others to produce their best work.
  • Above all, you put the customer first.
Responsibilities
  • You’ll develop Kindred’s overarching strategy for customer acquisition and re-engagement.
  • You’ll structure, prioritize, and execute on paid marketing tests and initiatives across multiple channels.
  • As you validate various channels, you will build a team of world-class employees, contractors, and agencies to accelerate and scale proven efforts.
  • You will own Kindred’s marketing budget, with ultimate discretion over where and how to deploy capital.
  • You will lead the process for developing new creative assets for marketing campaigns, instituting an efficient workflow informed by both data insights and company brand goals.
  • You will develop Kindred’s Earned Media strategies, including press and public reviews, overseeing efforts to scale awareness and credibility.
  • Initially, you will be responsible for all marketing reporting and performance monitoring, mining the data for critical insights, and distributing those insights effectively to relevant stakeholders.
  • You’ll work closely with the CEO to develop Kindred’s Brand strategy, core positioning, and communications strategy.

Kindred operates in the home swapping market, providing a platform for homeowners and renters to exchange their residences for a set period. This service is designed for travelers who want to save on accommodation costs while enjoying local experiences in new destinations. Users can join a members-only network by paying a subscription fee, which gives them access to a curated list of homes available for swapping. This model not only generates a steady revenue stream but also fosters trust and exclusivity among members. Kindred enhances the user experience by offering guides and resources for first-time hosts, ensuring a smooth home swapping process. Additionally, the company provides host protection and damage coverage, making both parties feel secure during the exchange. Kindred's goal is to create a cost-effective and community-driven alternative to traditional travel accommodations, appealing to remote workers, families, and travel enthusiasts.

Company Stage

Series A

Total Funding

$22.1M

Headquarters

San Francisco, California

Founded

2021

Growth & Insights
Headcount

6 month growth

0%

1 year growth

1%

2 year growth

4%
Simplify Jobs

Simplify's Take

What believers are saying

  • Kindred raised $15 million in Series A funding, boosting growth potential.
  • The rise of remote work increases demand for flexible travel options like home swapping.
  • Kindred's use of dating app tech enhances matching capabilities for home swaps.

What critics are saying

  • Increased competition from established players like HomeExchange challenges Kindred's market share.
  • Subscription-based model may deter potential members due to upfront costs.
  • Rapid growth may strain operational infrastructure, risking service quality.

What makes Kindred unique

  • Kindred offers a unique members-only home swapping network, unlike traditional vacation rentals.
  • The platform emphasizes trust by requiring members to host their own homes.
  • No cash exchange between members fosters a community-driven travel experience.

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