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Full-Time

VP of Marketing

Confirmed live in the last 24 hours

Kindred

Kindred

51-200 employees

Members-only home swapping network for travelers

Financial Services
Consumer Goods

Compensation Overview

$210k - $280kAnnually

+ Equity + Unlimited Vacation + Health Benefits + Travel Stipend

Senior, Expert

San Francisco, CA, USA

Category
Brand & Creative Marketing
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Branding/Brand Strategy
Marketing
Requirements
  • Have at least 12-15 years of experience in a senior growth marketing role at a consumer company with functional excellence in this area.
  • Have operated at one or more technology startups through periods of hyper-growth.
  • Can independently orient yourself to the areas of highest priority and craft your own work plan, even when (or especially when!) there is a lot going on with a ton of ambiguity.
  • Fall in love with problems, seeing them as exciting opportunities for improvement.
  • Are highly analytical and data literate. You are very comfortable pulling your own queries and closely monitoring results and don’t need analysts to do this for you.
  • Are an executor at heart, though you have been in senior/manager roles. You aren’t above rolling your sleeves up, and stay extremely close to the details of execution.
  • Have extremely high velocity. You are the pace-setter on your teams. You manage time effectively and get a lot done.
  • Are relentlessly resourceful and bust through walls, finding ways to get things done even when you don’t have the perfect resourcing available to you.
  • Are strategic, with a clear vision for where to invest marketing resources and why.
  • Have enough experience in high-performing marketing organizations to know what excellent looks like across talent, best practices, and industry benchmarks.
  • Have a trained eye for pixel-perfect design, and a high taste level for great copywriting.
  • Have strong intuition for positioning, and can even chip in with copywriting when in a pinch.
  • Excel in communication, especially written communication. You write with clarity, structure, and logic.
  • Tend to simplify things vs. complicate things.
  • Are an excellent project manager, nailing follow through and holding others accountable to follow through as well.
  • Are highly organized, data-driven, and meticulous in your approach.
  • Have experience managing teams of employees and consultants. You are a thoughtful leader who can inspire and motivate others to produce their best work.
  • Above all, you put the customer first.
Responsibilities
  • You’ll develop Kindred’s overarching strategy for customer acquisition and re-engagement.
  • You’ll structure, prioritize, and execute on paid marketing tests and initiatives across multiple channels.
  • As you validate various channels, you will build a team of world-class employees, contractors, and agencies to accelerate and scale proven efforts.
  • You will own Kindred’s marketing budget, with ultimate discretion over where and how to deploy capital.
  • You will lead the process for developing new creative assets for marketing campaigns, instituting an efficient workflow informed by both data insights and company brand goals.
  • You will develop Kindred’s Earned Media strategies, including press and public reviews, overseeing efforts to scale awareness and credibility.
  • Initially, you will be responsible for all marketing reporting and performance monitoring, mining the data for critical insights, and distributing those insights effectively to relevant stakeholders.
  • You’ll work closely with the CEO to develop Kindred’s Brand strategy, core positioning, and communications strategy.

Kindred provides a members-only network for home exchanges, allowing homeowners and renters to swap their residences for a specified period. This service is ideal for travelers looking to save on accommodation costs while experiencing new destinations like a local. Members pay a subscription fee to access a curated list of homes and receive support for preparing their homes for swaps, ensuring a secure and enjoyable experience. Kindred aims to create a community focused on trust and local experiences, offering a cost-effective alternative to traditional travel accommodations.

Company Stage

Series B

Total Funding

$74.6M

Headquarters

San Francisco, California

Founded

2021

Growth & Insights
Headcount

6 month growth

28%

1 year growth

49%

2 year growth

211%
Simplify Jobs

Simplify's Take

What believers are saying

  • Rapid growth and traction since its founding in 2022 indicate strong market demand and potential for expansion.
  • The recent $15 million Series A funding round provides significant capital to scale operations and enhance the platform.
  • Kindred's focus on trust and security, including $100,000 in host protection and damage coverage, adds substantial value for members.

What critics are saying

  • The niche market of home swapping may limit the company's growth potential compared to broader vacation rental platforms.
  • Dependence on maintaining high trust and quality standards could strain resources as the network scales.

What makes Kindred unique

  • Kindred's members-only network fosters a sense of exclusivity and trust, setting it apart from more open platforms like Airbnb.
  • The subscription-based model ensures a steady revenue stream and enhances user commitment, unlike competitors relying solely on transaction fees.
  • By integrating dating app matching technology, Kindred offers a unique and personalized home swapping experience.