Full-Time

Director of Marketing Strategy & Operations

Marketing Operations, GTM Technologies

Posted on 11/6/2025

Freshworks

Freshworks

5,001-10,000 employees

Cloud-based CRM and customer engagement suite

No salary listed

Bellevue, WA, USA

In Person

Category
Growth & Marketing (3)
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Requirements
  • 12+ years of experience in marketing operations, sales operations, or a similar role in a high-growth, dynamic environment.
  • Deep knowledge of sales and marketing strategies, operational management, and GTM technologies.
  • Strong analytical skills and experience with CRM platforms, marketing automation, and related technologies.
  • Proven leadership skills with the ability to drive strategic vision and operational excellence.
  • Excellent communication and interpersonal skills.
  • Bachelor’s degree in Business, Marketing, Finance, or a related field.
Responsibilities
  • Support the Head of Marketing and their leadership team with day-to-day operations, strategic planning, data and analytics, and budget management.
  • Establish a business rhythm with cross-functional teams to review performance on a weekly, monthly, and quarterly basis.
  • Develop and maintain scalable processes to ensure best practices in funnel management and data-driven decision-making.
  • Identify key growth levers, size their potential impact, and present recommendations to leadership.
  • Drive and own the prioritization process between Marketing and key stakeholders—Growth, Sales, RevOps, and Finance—to align on strategic goals and deliver on GTM OKRs.
  • Analyze current business trends, uncover key drivers of change, and forecast performance.
  • Monitor and analyze the entire marketing funnel’s performance, develop data-driven insights, and recommend improvements for optimal efficiency and effectiveness.
  • Mentor the marketing operations team, fostering a culture of continuous improvement and accountability.
Desired Qualifications
  • MBA preferred.

Freshworks provides a cloud-based suite of customer engagement and internal operations software. It offers modules for customer support (Freshdesk), sales automation (Freshsales), marketing automation (Freshmarketer), IT service management (Freshservice), and HR management (Freshteam), all on a single SaaS platform with data flowing between apps and a marketplace for third-party integrations. Customers subscribe to tiered plans and deploy quickly. The platform serves small to large businesses across many industries, aiming to help teams collaborate and work more efficiently by unifying customer interactions and internal processes.

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

San Mateo, California

Founded

2010

Simplify Jobs

Simplify's Take

What believers are saying

  • EX division hits $510M ARR, growing 26% YoY, surpassing CX unit.
  • Freddy AI adopted by 8,000 customers, generating $25M ARR.
  • Kuntal Vahalia from Anaplan drives GSI partnerships for upmarket expansion.

What critics are saying

  • Salesforce Agentforce erodes Freddy AI share, churning SMB customers within 12 months.
  • Zendesk undercuts Freshdesk pricing, stealing 20% retail customers in 18 months.
  • 500-job cuts delay Freddy updates, ServiceNow captures Freshservice share in 6 months.

What makes Freshworks unique

  • Master Customer Record unifies data across Freshdesk, Freshsales, and Freshmarketer.
  • Freddy AI powers 50+ agentic workflows integrating Shopify, Stripe, and PayPal.
  • Freshdesk Command Center centralizes multi-channel interactions in one workspace.

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Benefits

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

18%

1 year growth

17%

2 year growth

17%
Yahoo Finance
Apr 13th, 2026
Freshworks hits 26.6% FCF margin as ZoomInfo faces flat sales and declining profitability

Freshworks, an AI-powered software-as-a-service provider, is generating strong cash flow with a 26.6% free cash flow margin whilst demonstrating efficient scaling through operating margin improvements of 20.8 percentage points over the past year. The company, which started as a customer service solution before expanding into a comprehensive software suite, has achieved 17.5% average annual recurring revenue growth. Its gross margin of 85% reflects the differentiated nature of its software products. Meanwhile, analysts question two other cash-producing stocks: ZoomInfo faces flat sales projections and shrinking free cash flow margins, whilst T. Rowe Price has shown muted 3.5% annual revenue growth over five years with stagnant earnings per share despite revenue increases.

Yahoo Finance
Apr 11th, 2026
Freshworks' AI push hits $25M ARR as employee-experience business surpasses $500M

Freshworks has raised its profile in agentic AI, with its employee-experience business surpassing $500 million in annual recurring revenue and growing 20% year-over-year in constant currency, management said at the Morgan Stanley Technology, Media & Telecom Conference on 4 March. The company reported AI adoption across 8,000 customers, contributing over $25 million in ARR. Freshworks recently updated its Agentic Workflows documentation and now offers 50-plus agentic workflows with integrations including Shopify, Stripe and PayPal. Fourth-quarter revenue reached $222.7 million, up 14% year-over-year, whilst full-year revenue rose 16% to $838.8 million. The company swung to full-year GAAP operating income of $13.2 million from a loss in 2024. Freshworks embeds its Freddy AI across customer and employee service workflows.

Insider Monkey
Apr 11th, 2026
Why Freshworks (FRSH) is building its agentic AI case around Freddy and enterprise adoption.

Why Freshworks (FRSH) is building its agentic AI case around Freddy and enterprise adoption. Published on april 11, 2026 at 1:20 pm by habib ur rehman in news. A current read on our thesis for the stocks came on March 4, 2026, when management said at the Morgan Stanley Technology, Media & Telecom Conference that Freshworks' employee-experience business had surpassed $500 million in ARR and was growing 20% year over year in constant currency. Management also said AI adoption had reached 8,000 customers contributing more than $25 million in ARR, and argued that AI products are becoming a growth driver across the platform rather than just a defensive add-on. A product-level signal came two days earlier, when Freshworks updated its documentation around Agentic Workflows, including support for business-hours conditions. Its current Freddy AI Agent materials also highlight 50+ agentic workflows and integrations with systems such as Shopify, Stripe, PayPal, and FedEx, showing that the company is still building out more autonomous, workflow-aware tools rather than stopping at basic copilots. Earlier, on February 10, 2026, Freshworks reported fourth-quarter revenue of $222.7 million, up 14% year over year, while full-year revenue rose 16% to $838.8 million. It also swung to full-year GAAP operating income of $13.2 million from a loss in 2024, finally putting some meat on the bones of its growth story, rather than the usual SaaS promise soup. Freshworks Inc. (NASDAQ:FRSH) provides customer and employee service software, with Freddy AI embedded across support and IT workflows. While we acknowledge the risk and potential of FRSH as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than FRSH and that has 10,000% upside potential, check out our report about this cheapest AI stock.

IT Voice
Apr 9th, 2026
Freshworks appoints Kuntal Vahalia as Senior Vice President, Global Channels and Alliances.

Freshworks appoints Kuntal Vahalia as Senior Vice President, Global Channels and Alliances. Veteran channel leader joins Freshworks to accelerate partner-led growth with a focus on Global System Integrators and upmarket expansion Freshworks, today announced the appointment of Kuntal Vahalia as Senior Vice President, Partnership Channel. Vahalia will lead Freshworks' global partner strategy, enablement, and execution as the company accelerates its move upmarket and deepens its investment in its employee experience (EX) segment, which includes IT Service Management (ITSM), IT Asset Management (ITAM), IT Operations Management (ITOM), and Enterprise Service Management (ESM). He will report to Freshworks' Chief Revenue Officer Ian Tickle. "Partners are a core pillar of our growth strategy as we continue to scale upmarket and expand globally," said Ian Tickle. "Kuntal brings deep ecosystem experience that will help us expand into larger markets and build even stronger relationships with global system integrators. His proven ability to scale partner-led growth makes him ideal to lead this next chapter for Freshworks." Vahalia brings two decades of experience scaling SaaS companies through partner ecosystems and go-to-market strategies. Most recently, as SVP of Global Channels and Alliances at Anaplan, he transformed the partner model, deepening collaboration with global system integrators and driving measurable growth in partner-led revenue. Previously, he held leadership roles at Salesforce, MuleSoft, and ThoughtSpot, building global ecosystems and sales motions across regions and functions. At Freshworks, Vahalia will work closely with the company's go-to-market, sales, and operations to strengthen channel programs and accelerate growth through strategic alliances. His focus aligns directly with Freshworks' strategic priorities: moving upmarket, expanding momentum in EX, and activating GSI partnerships to extend reach into enterprise accounts. He joins as Freshworks' EX business surpasses $500 million in ARR, growing 26% year over year as of Q4 2025. "Freshworks is the strategic solution partners are looking for today: profitable, high-growth, with a best-in-class EX platform and AI grounded in real domain depth," said Kuntal Vahalia, Senior Vice President, Global Channels and Alliances at Freshworks. "We're building strong momentum across our channel as partners increasingly invest in Freshworks to develop scalable, services-led practices. The opportunity ahead is significant - partners want solutions they can confidently grow with, and Freshworks is uniquely positioned to deliver differentiated, fast time-to-value offerings aligned to high-growth segments."

Yahoo Finance
Mar 27th, 2026
Freshworks appoints new CRO, announces $400M buyback amid 37% share decline

Freshworks Inc. has appointed Ian Tickle as Chief Revenue Officer, unifying its global sales organisation under single leadership. Mika Yamamoto, Chief Integrated Customer Growth Officer, will step down as part of the restructuring announced on 5 March 2026. Despite shares falling over 37% in six months, analyst sentiment remains positive, with 50% maintaining 'buy' recommendations and a consensus price target of $11, suggesting 33.66% upside potential. The San Mateo-based software company recently reported profitability, record free cash flow and announced a $400 million share repurchase programme. Freshworks provides SaaS solutions including Freshdesk, Freshservice and Freshsales. CEO Dennis Woodside credited Tickle with contributing to strong results over five consecutive quarters.

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