Head of Performance Marketing
About the job
- At least 5 years of experience in performance marketing for mobile apps; video streaming, live, or social app experience is preferred.
- A proven track record of managing monthly budgets of $1 million or more and leading teams of 5 or more people.
- Deep understanding of unit economics, cohort analysis, and performance marketing metrics.
- Strong knowledge of advertising auctions, attribution models, and mobile measurement partner tools.
- Hands-on experience in traffic acquisition and scaling channels.
- Expertise in marketing analytics using business intelligence tools such as Tableau, Data Studio, AppsFlyer, and Firebase.
- Experience with marketing technology solutions and process automation.
- Understanding of app store optimization, search engine optimization, marketing funnels, and influencer collaborations.
- English proficiency at B2 level or higher.
- Develop and execute a comprehensive growth strategy for product marketing.
- Scale the product to a monthly budget of $1,200,000 within defined key performance indicators.
- Build a traffic and product-marketing hypothesis roadmap to improve marketing metrics through continuous experimentation.
- Coordinate and manage a cross-functional team spanning user acquisition management, creative, app store optimization, and product marketing management to achieve key performance indicators.
- Establish testing frameworks, scaling rules, and control systems for cost per acquisition and return on investment.
- Lead, hire, and grow the team; conduct one-on-ones and performance reviews, and expand the department.
- Experience in performance marketing for video streaming, live, or social apps.
About the company
United Tech builds and maintains multiple mobile and web apps for a social networking audience. The company designs and ships six products that connect people, with features that lead to millions of users and tens of millions of matches each month, across the USA, Canada, Latin America, Europe, and the Middle East. Its apps work by letting users sign in, interact, and discover and connect with others through messaging, profiles, and matching mechanisms, all delivered through mobile and web interfaces. What sets United Tech apart is its large, globally distributed team (250+ specialists across 13 countries and 3 continents) and its remote-first operations, enabling fast growth and consistent product improvement. The company aims to shape the future of the social networking industry by expanding its user base, improving the user experience, and reaching top market positions with scalable, user-centered mobile and web apps.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Kyiv, Ukraine
Founded
2016
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Simplify's Take
What believers are saying
- United raised 2026 EPS guidance on July 15, 2026 after beating Q2 expectations.
- September 2026 Newark gate-delivery and standby features improve customer stickiness.
- United’s August 20, 2026 pilot-training expansion supports faster growth and aircraft utilization.
What critics are saying
- Reuters on April 22, 2026 said fuel costs force 15%–20% fare hikes.
- United’s flight attendant contract only stabilized in March 2026 after years of friction.
- A weaker demand environment could expose United’s expensive 2026 fleet and hub investments.
What makes United Tech unique
- Scott Kirby’s March 2026 plan keeps United investing through fuel shocks.
- United’s 2026 app features automate standby rebooking and disruption recovery.
- United’s 2026 expansion adds 10 international cities, reinforcing a global network moat.
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Benefits
Remote Work Options
Flexible Work Hours
Paid Vacation
Paid Sick Leave
Health Insurance
Meal Benefits
Company Social Events
Professional Development Budget