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Integrity

Life and health insurance distribution network

Web Content Specialist

Content Design & StrategyConfirmed live in the last 24 hours
Full-timeScottsdale, AZ, USANo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree in Communications, Marketing, or a related field.
  • Three to five years of content management experience.
  • Experience managing content for WordPress websites, including familiarity with the Gutenberg editor and popular plugins.
  • A strong understanding of SEO principles, associated tools, and content optimization.
  • Proficiency in Microsoft Office and Adobe Creative Cloud.
  • Proficiency in analytics tools to measure performance and make data-driven decisions.
  • Ability to manage multiple projects in a fast-paced entrepreneurial environment.

Responsibilities

  • Develop and implement a content strategy aligned with the brand's goals and strategies.
  • Regularly update and manage content across numerous WordPress sites.
  • Handle technical aspects of WordPress management, including theme and plugin selection, updates, and troubleshooting.
  • Collaborate with copywriters and program directors to optimize content and ensure the site ranks competitively on search engines.
  • Manage content SEO, metadata, and tagging.
  • Monitor site performance using tools such as Google Analytics, analyze user engagement and behavior, and use the findings to inform content strategies.
  • Stay current on industry trends and improve the digital user experience.
  • Work with marketing, design, and development teams to produce content consistent with the brand message, aesthetics, and strategies.
  • Provide WordPress training and support to team members as needed.
  • Uphold high ethical standards and ensure compliance with regulations.

Desired Qualifications

  • Experience with Kadence, WP Fusion, Yoast SEO, Gravity Forms, and Relevanssi Search.
  • Knowledge of HTML/CSS and web development principles.

About the Company

Integrity

Life and health insurance distribution network

Integrity Marketing Group builds and supports a large network of life and health insurance agents and agencies by acquiring or partnering with independent marketing organizations (IMOs) across the United States. It distributes a wide range of life and health insurance products, plus retirement solutions, with a focus on serving the senior market. Its core product is a proprietary platform that provides marketing support, data analytics, and technology tools to help its partner network operate more efficiently and grow sales. Revenue comes mainly from commissions on policies sold through its network. Compared with competitors, Integrity combines a scalable agent-network model with an integrated technology and marketing platform, allowing partners to access resources, analytics, and support at scale. The company’s goal is to help its partners expand their business, increase sales to the expanding senior population, and grow its footprint through strategic partnerships and acquisitions.

Company size
1,001-5,000
Company stage
Growth Equity (Non-Venture Capital)
Total funding
$1.2B
Headquarters
Dallas, TX
Founded
2006

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