Associate Director of Sales (MICE)

Associate Director of Sales (MICE)

St Pancras London Autograph Collection

At Autograph Collection Hotels, individuality is our greatest strength. Just as every hotel has its own story, character and point of view, so does every person who joins our team. We champion bold ideas, genuine personality and the freedom to bring your own style to what you do, creating an environment where creativity, curiosity and entrepreneurial spirit can thrive. If you’re inspired by originality, thrive on making a difference and want to be part of a growing collection of distinctive hotels where everyday is exactly like nothing else, Autograph Collection is a place where you can truly make your mark.  

As part of the Marriott International family, Autograph Collection offers more than a job. It is an opportunity to be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.   

Position Summary

The Associate Director of Sales - MICE is responsible for driving the strategic growth and market leadership of the Meetings, Incentives, Conferences and Events (MICE) segment at St Pancras London. The role leads the development and execution of the hotel's MICE sales strategy, focusing on new business acquisition, agency partnerships, market share growth, and revenue generation across guestrooms, meetings, events, and catering. As a senior member of the Commercial Team, the position works closely with commercial stakeholders to maximize performance and deliver sustainable business growth. 

What you'll do

• Develop and implement the annual MICE sales strategy aligned to hotel and commercial objectives.
• Drive proactive acquisition of new MICE business across local, national, and international markets.
• Build and manage strategic relationships with agencies, conference organisers, DMCs, and key intermediaries.
• Lead negotiations for major business opportunities and complex commercial agreements.
• Deliver revenue, production, and profitability targets for the MICE segment.
• Monitor market trends, competitor activity, and commercial performance to identify growth opportunities.
• Collaborate with Revenue Management, Marketing, and Event Management teams to maximize conversion and profitability.
• Represent the hotel at industry events, trade shows, networking functions, and client engagements. 

What you'll bring

• Minimum 5 years' experience in hotel sales with significant exposure to the MICE sector.
• Proven track record of driving revenue growth within a luxury or upscale hotel environment.
• Strong network of corporate, agency, and intermediary relationships within the London market.
• Demonstrated experience in business development, strategic account management, and sales planning.
• Strong commercial acumen with experience in budgeting, forecasting, and business evaluation.
• Excellent negotiation, presentation, stakeholder management, and relationship-building skills.
• Experience with Salesforce, Opera S&C, and CVENT preferred.
• Must hold the legal right to work in the country of employment and satisfy any applicable employment eligibility requirements.  

Our Benefits

• Competitive salary 
• Complimentary meals while on duty; 
• Annual holiday entitlement; 
• Worldwide employee, friends and family hotel room rate discounts; 
• Food and beverage discounts; 
• Healthcare and wellbeing support programs;
• Employee referral incentives; and 
• Career growth opportunities within Marriott International.

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