Retail Lead Generation Manager

Company Name

ARS-Rescue Rooter

Overview

Pay: Starting at $50,000 per year (based on experience), + monthly performance bonuses up to $12,000 annually 

Schedule: Full-time, including evenings and weekendsLocation: Columbia, SC

American Residential Services (ARS) is the largest provider of residential heating, cooling, and plumbing services in the U.S., with over 7,000 employees across 60+ service locations. We've been delivering exceptional service to homeowners since 1975 and are proud to be a trusted name in the industry.

ARS Rescue Rooter is seeking a motivated Retail Lead Generation Manager to oversee our retail lead generation program in the Columbia, SC market.

In this leadership role, you'll recruit, train, coach, and manage a team of Lead Generators, also known as Sales Support Associates (SSAs), working inside retail partner locations. You'll be responsible for driving qualified HVAC sales leads, improving team performance, maintaining strong retail partnerships, and ensuring consistent execution of our retail program.

We're looking for a hands-on leader who thrives in a fast-paced retail environment, enjoys developing people, and knows how to motivate a team to achieve performance goals.

Responsibilities

What You'll Do:

Retail Lead Generation & Sales Performance

• Lead daily operations of the retail lead generation program across assigned partner locations.

• Drive qualified HVAC sales leads and appointment opportunities through effective customer engagement.

• Monitor daily, weekly, and monthly lead generation goals, conversion rates, and team performance.

• Analyze performance metrics to identify opportunities for improvement and implement strategies to increase results.

• Ensure Lead Generators consistently meet productivity, customer service, and lead quality expectations.

Team Leadership, Recruiting & Development

• Recruit, interview, hire, train, and manage a team of Lead Generators (SSAs).

• Develop and manage employee schedules to maintain appropriate coverage during peak retail hours.

• Provide hands-on coaching, field training, and ongoing performance feedback.

• Conduct regular team meetings to communicate goals, recognize achievements, and address performance opportunities.

• Train employees on HVAC products, customer engagement techniques, promotional programs, and lead generation best practices.

• Build a positive, competitive, and results-driven team environment through coaching, recognition, and performance incentives.

Retail Partner Relationships & Program Management

• Build and maintain strong relationships with retail store management and regional partners.

• Conduct regular store visits to evaluate program execution, employee performance, and customer engagement.

• Coordinate retail promotions, special events, and lead generation initiatives with store leadership.

• Communicate staffing updates, performance results, and program activities to retail partners and branch leadership.

• Collaborate with sales and operations teams to improve lead quality, appointment setting, and overall program performance.

• Ensure compliance with company policies, retail partner guidelines, and established program standards.

Qualifications

Required Qualifications:

• Minimum 2 years of proven sales experience.

• Strong interpersonal, communication, organizational, and customer service skills.

• Ability to motivate, coach, and develop employees in a performance-driven environment.

• Comfortable managing employee schedules, tracking performance goals, and providing hands-on field support.

• Ability to work evenings and weekends based on retail business needs.

• Comfortable learning and presenting HVAC product information and technical training materials.

• Ability to work independently, manage multiple priorities, and maintain strong relationships with retail partners.

Preferred Qualifications:

• Previous supervisory, team leadership, or sales management experience.

• Experience managing retail sales teams, Lead Generators, or Sales Support Associates.

• Background in retail sales, lead generation, HVAC, home improvement, or home services.

• Experience recruiting, training, and coaching performance-based teams.

• Familiarity with sales reporting, performance metrics, and Microsoft Office applications.

• Additional relevant training, certifications, or equivalent education.

Compensation is based on experience and qualifications. Advertised pay ranges and bonuses are not guaranteed and do not constitute an offer of employment. Sign-on bonuses, where offered, are subject to the terms of the offer letter addendum. American Residential Services is an Equal Opportunity Employer and does not discriminate based on any legally protected characteristic. Privacy Policy: ars.com/privacy-policy