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Castlery

Direct-to-consumer furniture design and manufacturing

Performance Marketing Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeSingaporeNo salary listedIn-person

About the Job

Requirements

  • The candidate must have 1 to 3 years of hands-on experience running performance marketing campaigns.
  • The candidate should have a solid grasp of the e-commerce or direct-to-consumer performance marketing funnel, from awareness through conversion.
  • The candidate must be comfortable using Google Analytics 4, Looker Studio, or platform-native reporting to pull and organize data, and be interested in developing the ability to diagnose performance independently.
  • The candidate should be interested in learning creative-testing fundamentals and understanding the story conveyed by each ad.
  • The candidate should consider the customer perspective, not only conversion outcomes.
  • The candidate should be detail-oriented and follow through on quality-assurance checklists.

Responsibilities

  • Bring campaigns to life across assigned channels, covering audience setup, creative uploads, tracking, and quality assurance, with guidance from the Senior Specialist.
  • Monitor daily budget pacing and escalate concerns or opportunities early.
  • Implement agreed optimization plans, including bid adjustments, budget shifts, audience refreshes, and creative rotations.
  • Help run structured creative and campaign tests by setting them up, tracking results, and compiling findings.
  • Support weekly and monthly performance reporting across channel and funnel metrics, keeping it accurate and up to date.
  • Contribute to campaign-, audience-, and creative-level analyses by pulling and organizing underlying data for senior team members to develop recommendations.
  • Stay connected with the mentor or manager to understand priorities and translate them into key work priorities.
  • Work with the creative and category teams to request new assets, align on briefs, and ensure returned assets fit the campaigns.
  • Support platform partners Google, Meta, Pinterest, and TikTok with access requests and everyday troubleshooting.

About the Company

Castlery

Direct-to-consumer furniture design and manufacturing

Castlery designs and sells furniture directly to consumers, creating high-quality pieces that solve real-life living needs. Its products focus on practical features like maximizing storage in small city apartments and kid-friendly sofas, combining thoughtful design with craft and versatility. The company controls design, production, supply chain, and delivery across its growing global markets, using a mix of digital and physical retail touchpoints to reach customers. Unlike some peers that chase trends, Castlery prioritizes people-first design and purposeful function, aiming to make homes more liveable for more people worldwide.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
United States
Founded
2013

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