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Full-Time

Senior Influencer Manager

Confirmed live in the last 24 hours

Alo Yoga

Alo Yoga

1,001-5,000 employees

Sells high-quality yoga wear and accessories

Healthcare
Consumer Goods

Compensation Overview

$120k - $140kAnnually

+ Performance Bonuses + Long Term Incentives + PTO

Senior, Expert

Culver City, CA, USA

Category
PR & Communications
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 5+ years of experience in influencer marketing, with a focus on campaign management and strategy development.
  • Proven track record of successful influencer campaigns that drive brand awareness, engagement, and sales.
  • Strong understanding of social media platforms, influencer marketing trends, and best practices.
  • Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers and internal stakeholders.
  • Analytical mindset with the ability to define and track KPIs, providing data-driven insights and recommendations.
  • Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
  • Proactive and creative problem-solver, with a passion for innovation and staying ahead of industry trends.
Responsibilities
  • Lead the execution of influencer marketing campaigns from inception to completion, ensuring alignment with brand objectives and goals.
  • Collaborate with cross-functional teams to build comprehensive campaign strategies and roadmaps.
  • Develop and maintain strong relationships with influencers and key opinion leaders to drive brand awareness and engagement.
  • Define and track KPIs to measure the success of influencer campaigns, providing actionable insights and recommendations for improvement.
  • Oversee the creation of campaign briefs, ensuring they are clear, concise, and aligned with the overall marketing strategy.
  • Monitor industry trends, competitive activity, and emerging platforms to ensure Alo stays at the forefront of influencer marketing.
  • Manage the influencer budget, ensuring effective allocation of resources to maximize ROI.
  • Provide regular reports on campaign performance to senior leadership, highlighting key metrics, successes, and areas for improvement.
  • Mentor and guide junior team members, fostering a collaborative and high-performing team environment.

Alo Yoga offers high-quality yoga wear and accessories, focusing on stylish and functional activewear for yoga enthusiasts and fitness lovers. The company sells directly to consumers through its website, allowing for better control over branding and pricing. Alo Yoga stands out by featuring products often worn by celebrities, promoting a lifestyle that integrates yoga into everyday life. Their goal is to enhance customer satisfaction and loyalty through diverse product offerings and a fresh market strategy.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

29%

1 year growth

29%

2 year growth

29%
Simplify Jobs

Simplify's Take

What believers are saying

  • Alo Yoga's frequent new arrivals and high-profile collaborations keep the brand fresh and relevant, driving continuous customer interest.
  • The partnership with Reshop for instant refunds enhances customer satisfaction and encourages repeat purchases.
  • Expanding physical presence in key international markets like the UK, Israel, and UAE indicates strong growth potential and brand recognition.

What critics are saying

  • The highly competitive athleisure market requires Alo Yoga to continuously innovate to maintain its edge.
  • Dependence on celebrity endorsements could backfire if associated celebrities face public backlash.

What makes Alo Yoga unique

  • Alo Yoga's direct-to-consumer model allows for greater control over brand experience and pricing, unlike competitors who rely on traditional retail channels.
  • Celebrity endorsements from figures like Kendall and Kylie Jenner significantly boost Alo Yoga's brand appeal and marketability.
  • The company's emphasis on integrating yoga into everyday life broadens its customer base beyond just fitness enthusiasts.