Full-Time

Senior Influencer Manager

Posted on 7/22/2024

Alo Yoga

Alo Yoga

501-1,000 employees

Sells high-quality yoga wear and accessories

Consumer Goods

Compensation Overview

$120k - $140kAnnually

+ Performance Bonuses + Long Term Incentives

Senior

Culver City, CA, USA

Position requires onsite presence in Beverly Hills, California.

Category
PR & Communications
Growth & Marketing
Required Skills
Social Media
Data Analysis
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 5+ years of experience in influencer marketing, with a focus on campaign management and strategy development.
  • Proven track record of successful influencer campaigns that drive brand awareness, engagement, and sales.
  • Strong understanding of social media platforms, influencer marketing trends, and best practices.
  • Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers and internal stakeholders.
  • Analytical mindset with the ability to define and track KPIs, providing data-driven insights and recommendations.
  • Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
  • Proactive and creative problem-solver, with a passion for innovation and staying ahead of industry trends.
Responsibilities
  • Lead the execution of influencer marketing campaigns from inception to completion, ensuring alignment with brand objectives and goals.
  • Collaborate with cross-functional teams to build comprehensive campaign strategies and roadmaps.
  • Develop and maintain strong relationships with influencers and key opinion leaders to drive brand awareness and engagement.
  • Define and track KPIs to measure the success of influencer campaigns, providing actionable insights and recommendations for improvement.
  • Oversee the creation of campaign briefs, ensuring they are clear, concise, and aligned with the overall marketing strategy.
  • Monitor industry trends, competitive activity, and emerging platforms to ensure Alo stays at the forefront of influencer marketing.
  • Manage the influencer budget, ensuring effective allocation of resources to maximize ROI.
  • Provide regular reports on campaign performance to senior leadership, highlighting key metrics, successes, and areas for improvement.
  • Mentor and guide junior team members, fostering a collaborative and high-performing team environment.

Alo Yoga offers high-quality yoga wear and accessories, focusing on stylish and functional activewear for yoga enthusiasts and fitness lovers. The company sells directly to consumers through its website, allowing for better control over branding and pricing. Alo Yoga stands out by featuring products often worn by celebrities, promoting a lifestyle that integrates yoga into everyday life. Their goal is to create a community around their brand while continuously refreshing their product offerings.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Alo Yoga's expansion into South Korea with BTS Jin as ambassador boosts brand visibility.
  • Increased demand for eco-friendly activewear aligns with Alo Yoga's potential sustainable product lines.
  • The rise of virtual fitness platforms enhances opportunities for Alo Yoga's digital presence.

What critics are saying

  • Increased competition from Vuori threatens Alo Yoga's market share in athleisure.
  • Allegations of wage theft linked to BaronHR partnership could harm Alo Yoga's reputation.
  • Alo Yoga's luxury market expansion may alienate its core customer base if mismanaged.

What makes Alo Yoga unique

  • Alo Yoga offers high-quality, stylish yoga wear endorsed by celebrities like Kendall Jenner.
  • The brand promotes a lifestyle integrating yoga into everyday life, broadening its appeal.
  • Alo Yoga's direct-to-consumer model allows control over brand, customer experience, and pricing.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Mental Health Support

Employee Discounts

Performance Bonus

Paid Vacation

INACTIVE