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AG Barr

UK soft drinks manufacturer and marketer

Innovation Manager

Product MarketingConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • Ideally be degree educated and have significant industry experience across innovation or marketing functions.
  • Have strong brand management experience within fast-moving consumer goods (FMCG).
  • Experience in soft drink and/or alcoholic beverage categories is welcomed.
  • Be able to create compelling consumer insights from diverse sources.
  • Have experience in a branded goods marketing role, including branded new product development.
  • Have strong FMCG innovation and ideation experience, including front-end innovation and a proven track record of creating winning ideas grounded in consumer insight.
  • Have evidence of managing multiple and often complex projects or priorities in a fast-paced environment, with the ability to multitask and navigate ambiguity.
  • Have sufficient process and research knowledge to generate and validate new concepts and turn them into workable business solutions.
  • Have strong leadership, communication, and influencing skills.
  • Be commercially astute and able to analyze large volumes of data into insights and actionable recommendations.
  • Have previous experience managing internal and external partners.
  • Demonstrate AG Barr behaviours of being honest, accountable, connected, and brave.

Responsibilities

  • Build a healthy pipeline of ideas grounded in consumer insight by identifying latest technologies and consumer trends and assessing their application to the portfolio.
  • Lead workshops and engage agency partners to create concepts for validation; undertake qualitative and quantitative research to identify concepts with consumer appeal at scale.
  • Translate blue-sky and white-space concepts into commercially viable pipelines.
  • Manage innovation projects through AG Barr’s innovation process, working cross-functionally to bring teams together and drive solutions toward a common goal.
  • Develop propositions for each new launch and brief agencies to deliver brand and product identity and positioning that meet those propositions.
  • Work with R&D, packaging, and design agencies to create products that deliver against the proposition.
  • Create and execute marketing plans supporting the launch of new brands and products across the full marketing mix.
  • Work with the commercial team to develop robust business cases for new launches, based on clear and well-founded assumptions, and deliver a three-year P&L setting targets for all innovation launches.
  • Manage projects through the incubation period after launch, create long-term support plans, and influence across the business to maintain focus and momentum.

Desired Qualifications

  • Experience in soft drink and/or alcoholic beverage categories.

About the Company

AG Barr

UK soft drinks manufacturer and marketer

A.G. Barr is a UK-based beverage company that makes soft drinks, juices, waters, and non-alcoholic beverages. It operates with an integrated model that covers the entire chain—from product development and in-house manufacturing across multiple UK sites to distribution and direct marketing and selling of its brands. Its portfolio blends legacy favorites with newer drinks, built under one roof to ensure consistent quality and scalability. The company differentiates itself through its long history, diverse and differentiated brand lineup, and end-to-end control of manufacturing, supply, and go-to-market activities, supported by a commitment to integrity and sustainability. Its goal is to delight consumers with reliable products while acting responsibly toward people, communities, and the environment.”} 0={()=>} 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Company size
501-1,000
Company stage
IPO
Headquarters
Cumbernauld, United Kingdom
Founded
1875

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