Group Product Manager
Abbott
Group Product Manager
Abbott
Makes heart devices, glucose sensors and lab tests
MAIN PURPOSE OF ROLE
Summarize the main purpose of the role.
Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.
MAIN RESPONSIBILITIES
•Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
•Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
•Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
•Identify product/service changes to meet customer needs.
•Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
•Prepare sales forecasts and budgets.
•Monitor sales volume, revenues and costs against forecasts.
•Adapt plans to improve the sales performance of the product/service.
•Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.
Education Level
Associates Degree (± 13 years)
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
Abbott makes medical devices, diagnostic tests, nutrition products and branded generic drugs for hospitals, laboratories, pharmacies and patients. Its best-known product is the FreeStyle Libre, a coin-sized sensor worn on the upper arm that tracks blood sugar around the clock without routine finger pricks. Its other lines run from heart valves, pacemakers and brain stimulators to lab analyzers, rapid tests and mail-in colon cancer screening kits, and Abbott earns money by selling these products to health systems, labs, retailers and consumers. The company was founded in 1888 by Chicago physician Wallace Abbott and is based in Abbott Park, Illinois.
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