Ecommerce Planner
About the job
- Two years of merchandise planning, inventory planning, allocation, or e-commerce planning experience within retail, apparel, or fashion.
- Experience supporting forecasting, inventory management, and assortment planning.
- Strong understanding of inventory productivity, sell-through, gross margin, and inventory turn metrics.
- Advanced Microsoft Excel skills, including Pivot Tables, XLOOKUP/VLOOKUP, and reporting functions.
- Strong analytical and problem-solving skills with the ability to translate data into actionable business recommendations.
- Excellent communication and collaboration skills with the ability to work cross-functionally.
- Strong organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment.
- Own and manage the e-commerce forecasting and inventory planning process.
- Develop seasonal buy plans, assortment strategies, and receipt plans across product categories.
- Monitor daily and weekly sales performance, identifying risks and opportunities to maximize revenue and profitability.
- Partner with Finance, Marketing, and E-Commerce teams to align product and financial strategies.
- Analyze inventory productivity, sell-through, margin performance, and weeks-on-hand to optimize inventory investments.
- Develop pricing, promotional, and markdown recommendations to support business objectives.
- Support e-commerce promotional planning and ensure alignment between inventory, site merchandising, and marketing initiatives.
- Prepare weekly, monthly, and seasonal business recaps, forecasts, and reporting.
- Identify chase opportunities and partner with Buying and Production teams to ensure inventory availability and timely deliveries.
- Communicate business trends, risks, and opportunities to leadership and cross-functional partners.
- Experience with planning, enterprise resource planning, or reporting tools such as Prediko, AIMS, TikTok Shop, Shopify, or Google Analytics.
About the company
DNAM Brands designs, manufactures, and distributes apparel and accessories for men, women, and children, including private-label programs and a broad portfolio of licensed brands. It runs in-house design, product development, sampling, and production, plus licensing program management, with a global logistics network that handles inventory, shipping, and delivery to retailers and consumers. Its vertical integration and its mix of over 20 licenses, along with 15 international distributors and a direct-to-consumer arm, help it control quality and speed from concept to delivery. Its goal is to connect fashion labels to a worldwide retail network through end-to-end brand building, manufacturing, and distribution that supports scalable growth and consistent quality.
Company Size
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Company Stage
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Total Funding
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Headquarters
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Founded
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Simplify's Take
What believers are saying
- DNAM updated its site on May 3, 2026, signaling active commercial operations.
- July 2026 postings show continued product development and e-commerce investment.
- Von Dutch Ranch launch momentum supports near-term merchandising and wholesale sell-in.
What critics are saying
- Inactive July 2026 roles suggest hiring instability and slower execution across e-commerce teams.
- A 2013 DNAM licensing fight with Lindsay Lohan shows license-friction and royalty exposure.
- Fashion licensing is fragile; losing Von Dutch or Ed Hardy would cut leverage quickly.
What makes DNAM Brands unique
- DNAM Brands runs design, manufacturing, sampling, and distribution in-house across three continents.
- It controls over 20 licenses, including Von Dutch, Ed Hardy, and Kendall + Kylie.
- Its private-label plus licensing model reaches wholesale, DTC, and international distributors.
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