Search Planner

Company description

We are Heartbeat, the Challenger Agency in healthcare marketing & advertising. We dedicate ourselves, every day, to tearing down the status quo and ensuring our clients brands are impossible to ignore. 

If you’re interested in overturning traditional thinking and opening the eyes of HCPs & Consumers alike to new healthcare options, you might be our next Search Planner.

Overview

After 2-3 years of experience, you know what it takes to slay Paid Search. These are the core skills you’ve totally nailed:

• Demonstrated knowledge of paid search best practices and optimization
• Proficiency in Microsoft Excel, PowerPoint, Search Engine Tools
• A degree of “search nerdery” – a passion for what’s new in an evolving industry
• Ability to think on one’s feet and participate in team knowledge development
• Excellent written and verbal communication skills; some client-facing experience
• Experience working with healthcare/finance/”sensitive industry” clients a plus

Responsibilities

Our team is looking for someone who is driven, organized and a master collaborator. Beyond that, here’s how you’ll make your mark:

• Day-to-day management of paid search accounts: budget pacing/monitoring, optimizations
• Generate keyword lists and assist with ad copy development
• Implement and track client campaigns, monitoring/questioning deliverables. Confidence and clarity on deliverables
• Conduct keyword research and competitive/market analyses; be able to present findings in both informal and formal environments
• Produce reports that analyze campaign activity
• Recommend testing opportunities or optimizations to clients and internal teams, provide industry findings & POV on execution
• Proficiency in AdWords, Microsoft Advertising, Google Analytics, and SA360 (among other tools)
• Ability to communicate with both internal teams and clients professionally and concisely
• Compiling, analyzing and delivering account performance data to internal and external clients

Qualifications

Search Planner is where you’ll start, but we’re always planning for where you’ll go. Our Paid Search Planners are all expected to hone skills that will help build on their careers. Those skills include:

• Assisting in process innovation and documentation to inform best practices for Paid Search
• Honing presentation skills via Marcel training and ‘Speak From the Heart’ which will better prepare you for client-facing opportunities
• Contributing to annual Media Planning exercises to refine data analysis capabilities

Hell yes, I want to do all of that. But tell me more about Heartbeat…

Heartbeat is the healthcare marketing & advertising Challenger Agency, headquartered in NYC and powered by ~300 smart people all over the US. We’ve been named “Best Place to Work” by AdAge and MM+M eight times, celebrated as a “Diversity & Inclusion Champion” by MedAdNews, and heralded as an iconoclastic creative community for more than a quarter century.

We care about three big things:

1. Ensuring our Client Brands are Impossible to Ignore
We take on brands intent to break through entrenched habits, reach audiences others struggle to move, and stand apart in markets crowded. That means every challenge, every decision is an opportunity to find blue water, invent a new solution, or conjure Creative that provokes & delights. Checking a box is not in our DNA.

2. Standing as Challengers to the Status Quo

As sherpas & partners to marketers who have big mountains to climb and the motivation to make it happen, we relentlessly deliver on our core values: ambition, insight, invention, courage, and positive impact. This isn’t for everyone. It is definitely for us.

3. Being the Best Place You’ll Ever Work

We’re the most diverse agency in healthcare, by design: being the Challenger Agency means outside perspectives and new thinking aren’t niceties. They’re necessities. We foster that with compassion, curiosity, and a healthy dose of comic relief. Advertising can be hard: so we take every moment to celebrate.

We hope you’ll experience all that for yourself.

About Publicis Health & Publicis Groupe

Heartbeat is a proud member of Publicis Health, one of the largest health communications networks in the world. Publicis Health is one of the four solutions hubs of Publicis Groupe, offering us unparalleled global reach and resources.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

#LI-LD3

 

Compensation Range: USD $60,800.00 - USD $93,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/16/2026.