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CI Financial

Canadian asset manager growing through acquisitions

Senior Manager - Digital Experience

Marketing Generalist & ManagementUpdated on Nov 13
Full-timeToronto, ON, Canada

About the Job

Requirements

  • At least 5 years of hands-on experience using a content management system.
  • At least 2 years in a leadership role in a similar area.
  • Experience working with an Agile methodology and iterative development.
  • Understanding of website best practices and publishing standards for accessibility under AODA.
  • Post-secondary education with a Marketing, UI/UX, or technology focus.
  • Financial services industry experience.
  • Ability to understand business and technical context in a fast-paced environment.
  • Strong verbal and written communication skills, with the ability to work effectively with employees at all levels of the organization.

Responsibilities

  • Leverage Adobe Experience Cloud to build digital experiences.
  • Partner with internal teams, including marketing, sales, SEO, and client services, to improve processes, identify opportunities, scale best practices, and continually assess and improve the site's strategic direction and execution.
  • Attend product and technology meetings relevant to digital experience initiatives, including discovery, requirements, design, status updates, and demonstrations.
  • Schedule work to meet project completion dates with internal and external partners.
  • Communicate with non-technical product owners and technical development teams.
  • Source third-party vendors and tools to accelerate digital experience initiatives.
  • Provide oversight for assigned projects with minimal supervision.
  • Build relationships across functions to achieve shared outcomes.
  • Drive long-term web strategy across the digital ecosystem, technology, design, and user needs; establish governance, quality assurance, and a consistent user experience.
  • Lead the team responsible for designing and developing capabilities to support integrated digital marketing initiatives.

Desired Qualifications

  • Experience with Adobe Experience Manager and/or web standards and technologies, including HTML5, JavaScript, CSS, video formats, and image formats.
  • Experience with Adobe Analytics and Google Analytics.
  • Experience with Adobe Target.
  • Experience with Adobe Experience Platform.
  • Understanding of SEO.

About the Company

CI Financial

Canadian asset manager growing through acquisitions

CI Financial builds and runs investment management and wealth-advisory platforms through a network of subsidiaries that manage assets and provide investment products and advisory services to individuals and institutions. Its platforms are advisor-facing, helping independent financial advisors and RIAs offer mutual funds, managed accounts, and other wealth-management services. The company differentiates itself by growing through acquisitions, creating a large, integrated footprint in Canada and the United States. Its goal is to scale into a leading diversified financial-services group serving a broad adviser network, a strategy that culminated in Mubadala Capital taking the company private in 2024.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Toronto, Canada
Founded
1965

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