Simplify Logo

Full-Time

User Acquisition Manager

Google Apps & Display

Posted on 5/22/2024

Chime

Chime

1,001-5,000 employees

Online banking platform offering fee-free services

Fintech
Financial Services

Compensation Overview

$103.5k - $144kAnnually

+ Bonuses + Equity Packages

Senior

San Francisco, CA, USA

Hybrid position requiring onsite presence in San Francisco, CA.

Category
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
iOS/Swift
Marketing
Data Analysis
Requirements
  • 5+ years of experience in performance marketing, focused on Google App & Display campaigns in the B2C space at a brand or agency
  • Proven track record of successfully scaling B2C Google App Campaigns across Android and iOS, meeting both spend and CAC targets
  • Passionate about data storytelling to drive insightful communication within a performance marketing team, and with analytics and creative partners
  • Strong understanding of digital marketing funnels, channels and KPIs like CTR, CVR, CPM, CPA, CAC and LTV
  • Deep understanding of martech, especially mobile attribution partners (Appsflyer, Adjust, Branch, etc.)
  • Experience with mobile first channels outside of Google (Meta, TikTok & Ad Networks) is a plus
Responsibilities
  • Own day-to-day strategy & tactical management of Google App & Display (Discovery, GDA, pMAX) campaigns, including bid, budget, creative, and campaign optimizations
  • Consistently drive high performance by monitoring campaign results and making quick and appropriate data-informed adjustments
  • Aggressively pursue opportunities that maximize the growth of your channels while minimizing CAC
  • Own your quarterly/annual roadmap by balancing risks and safe bets to drive stepchange growth
  • Provide accurate monthly/quarterly forecasts and regular pacing updates
  • Collaborate with internal partners and Google Reps to uncover opportunities, support broader marketing efforts, and teach others what you have learned
  • Use complex data sources to identify and evaluate impactful opportunities for campaign growth and improvement
  • Drive growth of products that significantly impact the financial lives of millions of people

Chime offers online banking services without physical branches, focusing on a fee-free experience. It allows customers to overdraft up to $200 on debit card purchases without fees through its SpotMe service and provides direct deposit for paychecks up to two days earlier than traditional banks. Chime does not charge monthly fees or minimum balance fees and offers a secured credit card to help users build credit. The company's goal is to provide accessible and cost-effective banking solutions for those who prefer digital banking.

Company Stage

Series G

Total Funding

$2.2B

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

7%

1 year growth

14%

2 year growth

13%
Simplify Jobs

Simplify's Take

What believers are saying

  • Chime's acquisition of Salt Labs and the launch of Chime Enterprise indicate a strategic expansion into the enterprise market, potentially increasing user growth through employer partnerships.
  • The introduction of MyPay, allowing early wage access, showcases Chime's commitment to innovative solutions that address the financial needs of everyday people.
  • Chime's focus on financial literacy and unique initiatives like Coloring Budgets and partnerships with cultural icons like T-Pain enhance its brand appeal and customer engagement.

What critics are saying

  • Regulatory changes affecting interchange fees and overdraft policies could impact Chime's revenue model, which heavily relies on these fees.
  • The settlement with the CFPB over delayed balance refunds highlights potential compliance and operational risks that could affect customer trust.

What makes Chime unique

  • Chime's entirely online platform eliminates the need for physical branches, offering a seamless digital banking experience unlike traditional banks.
  • The fee-free model, including features like SpotMe and early direct deposit, sets Chime apart from competitors who often charge various fees.
  • Chime's secured credit card that doesn't require a credit check provides a unique opportunity for customers to build credit, distinguishing it from other financial institutions.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Competitive salary based on experience

401k match plus the usual medical, dental, vision, life, and disability benefits

Generous vacation policy and company-wide Take Care of Yourself Days

Virtual events to connect with your fellow Chimers- think cooking classes, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!

INACTIVE