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Red Bull

Manufactures and markets energy drinks

Distribution Manager - Distribuidor Especializados/Mayorista

Business Development & PartnershipsConfirmed live in the last 24 hours
Full-timeMexico City, CDMX, MexicoNo salary listedIn-person

About the Job

Requirements

  • A university degree in business, marketing, or a similar field is preferred.
  • More than 4 years of distribution and/or supplier experience is preferred; beverage industry experience is also preferred.
  • A successful track record leading, managing, and motivating wholesale and external sales forces for more than 3 years.
  • Proficiency in Word, PowerPoint, and Excel.
  • Strategic thinking, strong business acumen, and the ability to work independently.
  • Strong communication, negotiation, and influencing skills.
  • Highly developed analytical skills using sales and customer data.
  • Ability to develop and implement successful sales and trade marketing strategies.

Responsibilities

  • Achieve business plan targets for volume and distribution in the On Premise channel.
  • Maintain correct stock levels with each distribution partner, wholesaler, and external sales force company, as applicable.
  • Align pricing and promotions with key stakeholders, including the General Manager, Off Premise, and Finance, to minimize cross-channel cannibalization and maintain profitability.
  • Coordinate quarterly or bi-yearly cross-channel volume splits with Off Premise.
  • Provide a long-term distribution model for the country, covering more than three years.
  • Create a business plan with distribution partners, wholesalers, and external sales force companies, as applicable, to deliver the country's long-term distribution model.
  • Create and develop a commercial plan to grow distribution and SKU listings in the Non-Musketeer Managed account universe through distribution partners, wholesalers, and external sales force companies, as applicable.
  • Prepare the annual Joint Business Plan with distribution partners, as applicable, and Tier 1 wholesalers.
  • Prepare the annual sales and distribution forecast for each distribution partner, wholesaler, and external sales force company, as applicable, along with the proposed investment.
  • Use the Wholesale Segmentation Tool to evaluate and tier the wholesale channel.
  • Use the External Sale Force Sales selection criteria toolbox to select suitable partners.
  • Conduct at least one day of market visits and work-withs per month alongside distribution partners, wholesalers, and/or external sales representatives to stay connected to the market.
  • Prepare and run team meetings with distribution partners, wholesalers, and external sales force senior management to ensure execution of agreed strategies and sales initiatives.
  • Encourage ad hoc action plans for distribution partners, wholesalers, and external sales force companies to support the long-term development of distribution, volume, and brand.
  • Lead the team by focusing on team members’ strengths to maximize performance and potential.
  • Analyze market data from reliable sources to identify regional gaps and opportunities in distribution and SKU listings.
  • Obtain sales-out data (depletions) from distribution partners, wholesalers, and external sales force companies, as applicable; analyze it to measure performance, improve forecasting, and quantify Pay for Performance remuneration.
  • Manage the yearly budget and control free goods.
  • Prepare, organize, and conduct monthly or quarterly review meetings with distribution partners, Tier 1 wholesalers, and external sales force companies to evaluate performance against Joint Business Plan objectives and agree on action plans.
  • Report review outcomes to the National On Premise Manager and share them internally with the Musketeers team and other key stakeholders.

Desired Qualifications

  • Beverage industry experience.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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