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Master Electronics

Distributes components for electronic equipment

Director of E-Commerce

Growth MarketingPosted on Nov 5
Full-timePhoenix, AZ, USAIn-person

About the Job

Requirements

  • Proven ability to scale eCommerce revenue and improve key digital performance metrics.
  • Experience managing large or complex product catalogs, preferably in B2B or technical product environments.
  • Strong background in digital acquisition strategies, including SEO, paid search, and performance marketing.
  • Expertise in conversion rate optimization, experimentation, and customer journey improvement.
  • Experience leading cross-functional initiatives across marketing, technology, product, and operations teams.
  • Hands-on leadership style with the ability to balance strategic planning and operational execution.
  • Experience managing internal teams and external agencies supporting digital growth initiatives.
  • Ability to prioritize initiatives based on business impact and resource availability.
  • Strong understanding of digital marketing channels, eCommerce best practices, and performance optimization.
  • Experience with eCommerce platforms, analytics tools, marketing automation systems, and A/B testing frameworks.
  • Familiarity with web analytics, SEO tools, marketing automation/email platforms, and experimentation tools.
  • Strong analytical and problem-solving capabilities with a data-driven decision-making mindset.

Responsibilities

  • Drive revenue growth, conversion rate improvements, acquisition performance, and customer experience outcomes.
  • Build and manage the eCommerce growth roadmap spanning conversion rate optimization, acquisition support, lifecycle hooks, merchandising, and SEO-led improvements.
  • Own email and lifecycle marketing strategy and execution, including segmentation, journeys, and performance reporting.
  • Manage internal and external resources supporting SEO, search engine marketing, and email.
  • Conduct conversion rate optimization and experimentation.
  • Own on-site merchandising and customer journeys.
  • Own key customer journeys from browse and search through product discovery, quote or purchase, checkout, account creation, and reorder.
  • Improve search and navigation performance and reduce friction across the catalog and key workflows.
  • Partner with Service leaders, IT, web development, Operations, and Product.

About the Company

Master Electronics

Distributes components for electronic equipment

Master Electronics sells electronic components to engineers and purchasing teams, combining authorized supplier stock with local technical sales support. Its catalog spans relays and connectors alongside power supplies, giving equipment makers parts for new designs and replacement needs. Customers search an online catalog or submit a parts list for a quotation, then place orders for delivery from stocked warehouse inventory. The company earns revenue through component sales and related assembly services, including custom cables and parts kits prepared for customer production. Founded in 1967, Master Electronics is headquartered in Phoenix, Arizona.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Phoenix, AZ
Founded
1967

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