Full-Time

Vice President

Product Marketing

Confirmed live in the last 24 hours

Klaviyo

1,001-5,000 employees

Marketing automation platform with advanced segmentation

Consumer Software

Senior

Cambridge, MA, USA

Required Skills

Marketing

Requirements

10+ years’ Product Marketing experience
Ability to problem-solve and think strategically
Collaborative approach to work with cross-functional teams
Self-motivated and able to work independently
Strong presentation skills
Experience in customer engagements
Background with middleware products
Ability to prioritize and meet deadlines

Responsibilities

Design, build and lead a world-class Product Marketing organization
Plan the market launch of new products
Develop and implement new marketing strategies
Develop product positioning and messaging
Produce product marketing collateral
Communicate the product’s value proposition to the sales team
Evaluate industry trends and competitors
Act as key public spokesperson

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

As the Vice President, Product Marketing, you are a strategic thinker and compelling storyteller who is highly experienced in leading product marketing teams and passionate about collaborating with customers. In this role, you will drive strategy based on a deep understanding of our customer, their needs and the marketplace. You are an exceptional product champion and have extensive experience in enterprise B2B and SMB product marketing, as well as proven success in enabling sales to communicate our unique value proposition. You have experience developing strategic and innovative GTM programs for B2B and SMB software products, and you have successfully launched high growth products in your career. You deeply understand market dynamics, customer needs, the competitive landscape and product levers to drive overall messaging and value proposition for Klaviyo’s platform and products.

How You will Make a Difference:

Team Leader:· Design, build and lead a world-class Product Marketing organization that PMMs crave to be a part of to develop their skills and grow their careers
Product Launches: Plan the market launch of new products, and manage the cross-functional implementation of the plan, to ensure new product releases are successful delivered to the market quickly and efficiently
Market Requirements: Develop and implement new marketing strategies that result in market share gain, and provide direction and collateral for sales, marketing, and support teams worldwide. Partner with Sales and Operations leaders to define and iterate on our GTM motions, sales engagement process, and pricing and packaging strategy
Product Positioning: Develop product positioning and messaging that differentiates our products in the market
Lead Generation: Produce product marketing collateral and work with other team members to ensure the best quality materials and information is presented to our customers and prospects.
Sales Enablement: Communicate the product’s value proposition to the sales team, and develop the sales tools that support the selling process of your products.Collaborate extensively with Sales Enablement on the creation and evolution of our sales content for every segment and function, from initial meeting to final close deck
Market and Competitive Analysis: Evaluate industry trends, competitors, and standards, and how they apply to Klaviyo’s overall product strategy
Product Evangelist: Act as key public spokesperson, keeping the press and analysts informed of Klaviyo’s product strategy and progress. Partner with Analyst Relations to evangelize our point of view on the market to the analyst community and to ensure we receive the highest possible ratings.

Who You Are:

10+ years’ Product Marketing experience with passion for customer experience and creating clear messaging and product positioning
Solid ability to problem-solve and think strategically
Ability to conduct research and shape the problem space in ambiguous settings
Collaborative approach to work with cross-functional teams
Self-motivated; able to work independently while coordinating activities with cross-divisional teams in remote locations
Team player; able to communicate with technical and business experts at all levels of the organization
Ability to motivate people
Experience in customer engagements
Confident personality and strong interpersonal skills with track record for influencing outside span of control
Background with middleware products, such as big data, data integration, cloud and application integration technologies
Strong presentation skills and ability to deal with ambiguity is a must
Ability to prioritize and meet deadlines

The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.

Base Pay Range For US Locations:

$300,000—$400,000 USD

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

You can find our Job Applicant Privacy Notice here.

Klaviyo

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Website

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Klaviyo offers a vibrant culture centered around continuous learning and innovation, making it a prime workplace for those passionate about leveraging technology to drive marketing success. As a leader in personalized marketing automation, it presents unique opportunities for professional growth through its use of advanced segmentation and AI-driven optimization. The myriad of technical integrations and tools available in the platform further empowers employees to develop and refine cutting-edge solutions in the dynamic field of digital marketing.

Company Stage

IPO

Total Funding

$1.5B

Headquarters

Boston, Massachusetts

Founded

2012

Growth & Insights

Headcount

6 month growth

↑ 14%

1 year growth

↑ 35%

2 year growth

↑ 57%