Director of Membership - Members Club

Job Description

What you'll do...

1. Membership Strategy & Pre-Opening Launch

• Lead the development and execution of the Club's pre-opening membership strategy, including tier structure, pricing, waitlist management, founding member programme, and go-to-market timeline.
• Define the membership proposition in collaboration with the General Manager and Paris Society Group: member benefits, club access rights, reciprocal arrangements, family memberships, sports memberships, and corporate offerings.
• Build and manage the founding member acquisition pipeline from the ground up — cultivating relationships with Key Biscayne, Coral Gables, and broader Miami-Dade target audiences well in advance of opening.
• Develop the membership sales process: inquiry handling, member vetting and referral procedures, proposal presentations, interview and approval process, and onboarding journey.
• Set and own pre-opening membership targets in partnership with the General Manager and Group; report pipeline status, conversion rates, and revenue projections regularly.
• Oversee the management and communication of the waitlist, ensuring a premium, personalised experience for prospective members from first contact through to membership offer.

2. Membership Sales & Acquisition

• Drive proactive membership sales through targeted outreach, referral programmes, broker and estate agent partnerships, concierge referral networks, and community engagement.
• Act as the primary relationship holder for all prospective members, leading introductory meetings, hosting private Club previews, and personally managing key target introductions.
• Develop and maintain a robust CRM pipeline — tracking prospects at every stage, following up with discipline, and converting enquiries into committed memberships.
• Build strategic referral partnerships with South Florida luxury real estate agents, private concierge services, wealth managers, and lifestyle networks to generate a qualified, high-value prospect pipeline.
• Design and execute targeted member acquisition campaigns in collaboration with the Marketing Manager — private events, member-bring-a-guest initiatives, lifestyle previews, and community activations.
• Monitor membership revenue, initiation fee collection, and dues against budget; flag risks and opportunities to the General Manager and Finance Manager.
• Oversee membership contract execution, payment processing, and administrative completion in collaboration with the Finance Manager.

3. Member Retention & Relationship Management

• Own the full member lifecycle: onboarding, engagement, renewal, and re-engagement of lapsed members.
• Personally maintain relationships with key members — high-profile individuals, founding members, and influential community figures — ensuring the Club retains its most valuable ambassadors.
• Monitor member satisfaction through regular touchpoints, feedback surveys, and usage data; act swiftly on trends that indicate dissatisfaction or disengagement.
• Champion the member experience across all Club departments, ensuring the standard of service, programming, and facilities consistently justifies membership investment.
• Manage the full member communication strategy in collaboration with the Marketing Manager: newsletters, member updates, programming calendars, and personalised member communications.
• Oversee the management and resolution of member complaints and escalations with speed, professionalism, and genuine care.

4. Culture Programme Leadership

• Direct and inspire the Culture Programme Manager to design and deliver a year-round calendar of programming that defines the Club's identity and deepens member engagement.
• Ensure the Club's culture programme reflects the pillars of the Key Biscayne Members Club experience: sport (tennis, padel, water sports), wellness, family, gastronomy, and social lifestyle.
• Champion programming that creates genuine community among members — sports leagues, wellness retreats, family days, culinary experiences, travel programmes, and intellectual and artistic events.
• Use programming as a membership acquisition and retention tool: exclusive programming previews for prospective members, member-only signature events, and curated experiences that cannot be replicated elsewhere.

5. Marketing & Brand Oversight

• Provide strategic direction to the Marketing Manager, ensuring all membership marketing activity — digital, social, PR, and community — is aligned with the Club's positioning and acquisition targets.
• Oversee the Club's brand voice in all member-facing communications, maintaining the tone, exclusivity, and lifestyle narrative appropriate for a Paris Society luxury private club.
• Guide the Marketing Manager on content strategy, influencer partnerships, PR placements, and digital campaigns — with a consistent eye on protecting the Club's exclusivity while building brand desirability.
• Collaborate with the Paris Society Group Marketing team to align property-level activity with Group brand standards and global campaigns.

6. Events Strategy & Direction

• Provide direction to the Events Manager on the Club's events calendar, ensuring events support membership acquisition, retention, and community-building objectives.
• Oversee the quality, creativity, and execution of all member-facing events — from intimate member dinners to signature seasonal events and grand openings.
• Identify opportunities for exclusive third-party partnerships and co-branded events that elevate the Club's lifestyle positioning and attract prospective members.
• Ensure events are planned and delivered within budget, with consistent attention to the premium standard that Paris Society members expect.

7. Guest Relations & Member Services

• Lead and develop the Guest Relations & Members Manager to deliver a flawless day-to-day member experience across all Club touchpoints: reception, concierge, sports, F&B, and leisure.
• Set and enforce service standards across the Guest Relations function — ensuring all team members are trained to the hospitality level consistent with a Paris Society luxury members club.
• Oversee the member services infrastructure: member communication platforms, app/portal experience, booking systems, and service request handling.
• Manage member guest policies, reciprocal club arrangements, and member privilege programmes.

8. Team Leadership & Development

• Lead, mentor, and develop a team of four direct reports: Culture Programme Manager, Marketing Manager, Events Manager, and Guest Relations & Members Manager.
• Set clear objectives, KPIs, and performance standards for each function; conduct regular performance reviews and development conversations.
• Foster a high-performance, member-obsessed culture within the Membership department — where every team member understands that the member experience is the product.
• Work closely with the General Manager, P&C Manager, and Department Heads to ensure the Membership team is staffed, trained, and resourced appropriately.
• Act as an ambassador for the Club's values and culture — both internally to the team and externally within the Miami community.

9. Reporting, Analytics & Commercial Performance

• Own the Membership department P&L: membership revenue, initiation fees, dues, programming revenue, and department operating costs.
• Provide weekly and monthly membership reports to the General Manager: pipeline, acquisition, churn, revenue, member satisfaction, and programming attendance.
• Manage the Membership department annual budget, monitoring spend against plan and presenting variances with clear commentary and corrective actions.
• Use membership data and CRM analytics to identify trends, inform strategy, and personalise the member experience at scale.

Qualifications

What we're looking for...

• Bachelor's degree in Hospitality Management, Business, Marketing, or a related field.
• Postgraduate qualification or professional development in luxury brand management, hospitality leadership, or sales is an advantage.
• Minimum 5–10 years of experience in luxury hospitality, with a significant portion in private members clubs — either as a Membership Director or in a senior membership and sales leadership role.
• Proven track record of membership sales acquisition: personally originating, cultivating, and closing high-net-worth member relationships, with demonstrated revenue results.
• Deep private members club expertise: a thorough understanding of club governance, member community dynamics, tiered membership structures, and the culture that makes a club genuinely desirable.
• Demonstrated experience in luxury lifestyle projects — whether clubs, hotels, branded residences, wellness destinations, or high-end sporting venues — where the product is experience, community, and belonging.
• Experience leading multi-disciplinary teams across membership, marketing, events, and/or guest relations.
• Prior pre-opening experience — building a membership programme from scratch before a venue is operational — is strongly preferred.
• An established network within the South Florida luxury market (Key Biscayne, Coral Gables, Brickell, Miami Beach) is a significant advantage.

Skills & Attributes

• Exceptional relationship-builder with the ability to earn trust with high-net-worth individuals, community leaders, and VIP prospects.
• A natural sales instinct — consultative, persistent, and able to close — without compromising the exclusivity and prestige of the Club.
• Strategic thinker who can build a membership strategy from first principles and adapt it as the market responds.
• Polished communicator and confident presenter — equally at home in a one-on-one prospective member introduction as in a formal board presentation.
• Strong commercial acumen: able to manage a P&L, read membership revenue data, and make decisions that balance growth with exclusivity.
• Creative, culturally curious, and genuinely passionate about lifestyle — able to envision and commission programming that excites a discerning Miami membership.
• Bilingual (English/Spanish) is a significant advantage given the Miami-Dade market profile.

Additional Information

What’s in it for you…

• The opportunity to embark on an exciting career in a company that is taking off!
• Ennismore’s values and fast-growing environment
• To help define global brands and have a direct impact on the member experience
• The opportunity to be yourself and collaborate with other bright minds in an open and innovative culture that values creativity
• The opportunity to challenge the norm and work in a rewarding environment, building global brands Lots of opportunity to progress and switch it up as part of a global family of brands

Why Join Us?

At Paris Society, we create unforgettable experiences through exceptional hospitality, distinctive destinations, and remarkable talent. As part of Ennismore, the fastest-growing lifestyle hospitality company, we bring together entrepreneurial spirit, creativity, and a passion for excellence.

Joining our pre-opening team means having the opportunity to help shape the culture, build the team, and establish the foundations of a truly exceptional destination from day one.

If you are passionate about people, hospitality, and creating meaningful employee experiences, we'd love to hear from you.