Brand Manager

Why Marzetti?

At The Marzetti Company, we empower our people and nourish their potential.  Find community, be appreciated, experience growth and make an impact as part of our team!

We offer competitive benefits including:

• Health and life insurance plans
• Retirement savings benefits
• Paid parental leave and paid time off
• Tuition assistance
• Well-being incentives and on-site health care screenings
• Mental health benefits

A full list of benefits can be found here https://careers.marzetticompany.com/benefits

Role Overview

TheBrand Manageris responsible forshaping brand strategy and driving profitable growth through integrated marketing, innovation, and commercialization initiatives. This role partners closely with Sales, Sales Strategy & Insights, R&D, Packaging, Operations, and Finance to translate consumer and market insights into actionable strategies that build brand equity and deliver business results.

This individualoperatesacross the full business cycle, including understanding performance,identifyingimplications, making decisions, and setting forward-lookingstrategy, while leading cross-functional teams to execute with excellence.

Responsibilities → What You'll Do

• Analyze market, consumer, and competitive data toidentifytrends, risks, and opportunities and translate insights into clear strategic direction
• Develop and lead annual brand plans, including growth strategies, product portfolio architecture, financial targets, pricing, and promotional plans, and continuously refine based on performance and evolving market conditions
• Own day-to-day brand performance and ensure strong execution aligned to strategic priorities
• Manage brand P&L, including forecasting, budget management, pricing strategy, and promotional effectiveness
• Establish and manage marketing budgets andoptimizeinvestments to maximize ROI and business impact
• Partner closely with Sales and Sales Strategy & Insights to align on customer strategies, category opportunities, and in-market execution
• Lead cross-functional collaboration with R&D, Packaging, Operations, Finance, and Innovation teams to deliver product development, commercialization, and lifecycle management
• Guide innovation and renovation pipelines in partnership with R&D to bring consumer-relevant products to market
• Ensure alignment with Packaging and Operations to deliver product quality, cost efficiency, and speed to market
• Develop integrated marketing strategies and partner with agencies to execute campaigns across relevant channels
• Create clear, insight-driven briefs to ensure compelling and consistentbrand communication
• Lead new product launches, including business case development, commercialization planning, and execution
• Define and support retail and in-store execution strategies, including merchandising and activation (MAPS)
• Support Sales through customer presentations, trade shows, and development of customer-facing materials
• Ensure compliance with legal, regulatory, and brand standards
• Present brand performance, insights, and recommendations to senior leadership
• Build strong cross-functional and external partnerships to support execution and results
• Provide leadership, coaching, and development toAssistantBrand Managers or other direct reports

Supervisory Responsibility:

• May manageAssistantBrand Managers or interns

#TMZ23

How you'll do it

The successful candidate will put our values into practice every day:

Hunger​.  I come ready, pay attention, and refuse to settle for getting by when getting better is possible.​

Respect​.  I know my people by name, show up for them as humans, and never make anyone feel small.​

Courage​.  I say the hard thing, own my mistakes, and carry my team’s voice forward.​

Humility​.  I ask before I assume, learn from those around me, and lead with curiosity over ego.​

Qualifications → What You'll Bring

The Brand Manager is responsible for shaping brand strategy and driving profitable growth through integrated marketing, innovation, and commercialization initiatives. This role partners closely with Sales, Sales Strategy & Insights, R&D, Packaging, Operations, and Finance to translate consumer and market insights into actionable strategies that build brand equity and deliver business results.  This individual operates across the full business cycle, including understanding performance, identifying implications, making decisions, and setting forward-looking strategy, while leading cross-functional teams to execute with excellence. 
Competencies

• Strategic Mindset: Ability to translate insights into clear brand strategy and growth plans
• Consumer and Customer Focus: Deep understanding of consumer behavior and strong partnership with Sales and customers to win in-market
• CultivatesInnovation: Leads end-to-end innovation and commercialization with a focus on driving growth
• Drives Results:Demonstratesownership, urgency, and accountability to deliver against business and financial targets
• Manages Ambiguity: Navigates complexity and makes sound decisions with incomplete information
• Cross-Functional Leadership: Breaks down barriers and aligns teams across functions to achieve results
• Retail Execution Excellence: Ensures strong in-market execution and alignment to merchandising and activation strategies
• Agility and Decision-Making Discipline: Balances speed with thoughtful, data-driven decision making

Who we are

The Marzetti Company manufactures and sells specialty food products. Our retail brands include Marzetti, New York Bakery, Sister Schubert’s and Bachan’s, in addition to exclusive license agreements with Olive Garden, Chick-fil-A, Buffalo Wild Wings and Texas Roadhouse. Our foodservice business supplies sauces, dressings, breads, and pasta to many of the top restaurant chains in the United States.

At Marzetti, our mission is to Make Every Meal Better. We are a spirited blend of tradition and innovation—real people crafting real flavor. We’re not just a team; we’re a promise—a commitment to craft, care, and create a legacy.