VirtueStaff

Remote staffing with vetted virtual assistants

Paid Media Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeRemote in Panama

About the Job

Requirements

Have 3–5+ years of dedicated paid media buying experience, with specialist-level expertise in Facebook and Instagram advertising ecosystems.
Be able to independently build, manage, and optimize performance campaigns based on KPI tracking, including customer acquisition cost, conversion rates, and return on investment.
Have experience converting raw visual assets into performance-driven ad creative.
Have deep knowledge of Meta Ads Manager, audience targeting, conversion tracking, and campaign analytics.
Have strong organizational skills and self-accountability, and be able to collaborate directly with business founders without requiring micromanagement.
Be bilingual in Spanish.

Responsibilities

Plan, build, launch, and manage performance-focused advertising campaigns across Meta platforms, including Facebook and Instagram.
Reverse-engineer booking and revenue targets to determine required lead volume, customer acquisition costs, and conversion benchmarks.
Monitor, analyze, and optimize campaign key performance indicators, conversion rates, and acquisition efficiency to maintain continuous account growth.
Execute structured split-testing and A/B testing protocols for campaign structures, ad copy, and creative variations.
Transform raw photo and video assets into high-converting ad creative variations designed to drive bookings.
Build and operationalize the paid media acquisition framework before campaign launches and maintain ongoing performance tuning.

Paid Media Specialist

VirtueStaff · Panama City, Panama (Remote) · Contract · Posted 2026-10-07

Salary: USD 12,000–18,000

Workplace: remote

Department: Internal active

Description

VirtueStaff is seeking a Paid Media Specialist / Media Buyer to build and manage the paid customer acquisition engine for a hospitality and surf retreat business. In this role, the candidate will take direct ownership of paid social advertising across Facebook and Instagram, translating target booking and revenue goals into actionable campaign economics, audience strategies, and performance tests. Working directly with the founder as an in-house team member, the specialist will transform raw photo and video assets into high-converting campaigns to drive reservations ahead of brand launch.

Responsibilities

Plan, build, launch, and manage performance-focused advertising campaigns across Meta platforms (Facebook and Instagram).
Reverse-engineer booking and revenue targets to determine required lead volume, customer acquisition costs (CAC), and conversion benchmarks.
Monitor, analyze, and optimize campaign KPIs, conversion rates, and acquisition efficiency to maintain continuous account growth.
Execute structured split-testing / A/B testing protocols for campaign structures, ad copy, and creative variations.
Transform raw photo and video assets into high-converting ad creative variations designed to drive bookings.
Build and operationalize the paid media acquisition framework prior to campaign launches and maintain ongoing performance tuning.

Requirements

3–5+ years of dedicated experience in paid media buying, with specialist-level expertise in Facebook and Instagram advertising ecosystems.
Demonstrated ability to build, manage, and optimize performance campaigns independently based on strict KPI tracking (CAC, conversion rates, ROI).
Proven experience converting raw visual assets into performance-driven ad creative.
Deep knowledge of Meta Ads Manager, audience targeting, conversion tracking, and campaign analytics.
Strong organizational skills, self-accountability, and ability to collaborate directly with business founders without requiring micromanagement.
Spanish bilingual required.

Benefits

Work From Home
Performance Bonus

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About the Company

VirtueStaff

Remote staffing with vetted virtual assistants

VirtueStaff connects U.S.-based businesses with globally sourced virtual assistants by sourcing, vetting, and placing remote talent. It screens over 5,000 candidates weekly and passes only the top 1% through a multi-step process, then presents matched candidates for client interviews on a month-to-month, minimum 20-hours-per-week basis. The service covers standard administrative, marketing, bookkeeping, and customer service tasks, with specialized options like VirtueStaff Experts, VirtueStaff Teams, and Executive Assistants for executives. The goal is to deliver cost-effective staffing (about $20,000 saved per year vs. a U.S.-based hire) while creating life-changing opportunities and higher salaries for the candidates.

Company size: 11-50
Company stage: Not listed
Total funding: Not listed
Headquarters: Gilbert, AZ
Founded: 2023

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