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Uniqlo

Global retailer of casual apparel

Senior Manager - Sports Partnerships, West Coast Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeTorrance, CA, USA

About the Job

Requirements

  • At least 7 years of experience in partnership marketing, sports marketing, retail marketing, or brand marketing.
  • Ability to lead cross-functional projects and external partnerships.
  • Strong project management, communication, and budget management skills.
  • Willingness to travel as needed.

Responsibilities

  • Serve as the primary U.S. point of contact for the Los Angeles Dodgers partnership.
  • Lead long-term partnership strategy and annual planning tied to the Dodgers calendar, including Opening Day, the All-Star Game, Playoffs, and the World Series.
  • Coordinate between Global Sports Marketing, the Dodgers, MLB, and U.S. cross-functional teams.
  • Manage the partnership budget, KPIs, and ROI.
  • Oversee activation planning and execution across stores, e-commerce, marketing, PR, social media, and community initiatives.
  • Manage licensing, legal approvals, and MLB compliance requirements.
  • Ensure execution of game-day and in-store activations.
  • Lead local marketing strategies for West Coast new store openings.
  • Develop and execute local events, partnerships, and community activations.
  • Manage UTme! collaborations and support Re.UNIQLO initiatives.
  • Partner with the CMO and Integrated Store Marketing teams to deliver locally relevant marketing plans.
  • Support in-store communications and activations tied to key business priorities, including the Dodgers partnership.

Desired Qualifications

  • Experience working with sports organizations, sponsorships, or major brand partnerships.

About the Company

Uniqlo

Global retailer of casual apparel

UNIQLO is a global apparel retailer under Fast Retailing Co., Ltd. It operates thousands of stores in 24 markets, selling everyday casual clothing and basics. Stores are located in major cities worldwide, and UNIQLO expands by opening large-scale locations to reach a broad audience. The company differentiates itself through its global scale, being the largest brand in its group and by pursuing social initiatives, such as the Grameen-UNIQLO stores in Bangladesh. Its stated goal is to change clothes, change conventional wisdom, and change the world by offering clothing with new and unique value that improves people’s lives.

Company size
5,001-10,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Berlin, Germany
Founded
2013

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