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Full-Time

Senior Lifecycle Marketing Communications Manager

Posted on 10/29/2024

Simply Business

Simply Business

501-1,000 employees

Provides tailored business insurance solutions

Fintech
Financial Services

Senior

Boston, MA, USA

Hybrid position based in Boston, MA.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Salesforce
Requirements
  • 7+ years of experience with a background in multi-channel Customer Relationship Management, Marketing, and CRM tools.
  • A strong, inspiring leader with the ability to build relationships across the organization and influence cross-functionally to drive objectives forward.
  • A deep understanding of customer behavior and a passion for improving the customer experience.
  • A detail oriented thinker, balanced between the technical and creative with an ability to work well with designers, copywriters and even jump in yourself.
  • Proficiency in email marketing and CRM best practices. and technical knowledge related to email deliverability, segmentation, and personalization.
  • Advanced analytical skills and proficiency in data-driven decision making.
  • A strong drive for experimentation and continuous improvement.
  • Excellent communication skills and strong executive presence.
  • A sharp focus on results and strong project management skills.
  • The ability to thrive in a fast-paced, dynamic environment.
  • Experience with marketing automation platforms. Direct experience with Salesforce a plus.
Responsibilities
  • Partner with the Marketing, Customer, and Operations teams to define a roadmap for audience targeting, messaging, and initiatives across the customer lifecycle.
  • Create data-driven customer journey maps, nurture strategies, and loyalty initiatives to increase customer acquisition, retention, and overall lifetime value. Develop and deliver a seamless omni-channel experience across each phase of the customer journey.
  • Advance efforts to deliver highly personalized and dynamic content that resonates with small business owners and educates them on the need for business insurance.
  • Oversee the technical implementation of our lifecycle programs and leverage our martech capabilities to launch targeted automated communications (email, SMS, etc.) to improve customer engagement.
  • Develop a test-and-learn methodology to inform our lifecycle marketing strategy and continuously optimize our efforts.
  • Monitor and report on performance, including deliverability, click-through and opt-out rates. Meet prospect engagement, sales, and retention goals.
  • Stay informed on the best CRM practices and industry trends. Make recommendations to take advantage of new technologies.

Simply Business provides business insurance specifically designed for small businesses and landlords in the UK. Their offerings include various types of insurance such as public liability, professional indemnity, employers' liability, and specialized coverages like tool and van insurance. Clients can easily obtain quotes and purchase coverage through an online platform, which allows for quick adjustments to policies as their needs change. This digital-first approach simplifies the insurance buying process and caters to the unique requirements of small business owners. Unlike many competitors, Simply Business focuses on delivering fast and flexible insurance solutions tailored to the specific needs of their clients, making them a valuable partner for those looking to protect their operations.

Company Stage

M&A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2000

Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition by Travelers Companies, Inc. provides financial stability and potential for expanded resources and growth.
  • Initiatives like Business Boost and the Better for Business wellbeing hub demonstrate Simply Business's commitment to supporting small business owners beyond just insurance.
  • Their user-friendly online platform and ability to quickly adjust policies make them an attractive option for small business owners seeking flexible and efficient insurance solutions.

What critics are saying

  • The competitive landscape of the insurance market requires Simply Business to continuously innovate to maintain its edge.
  • Dependence on commissions from insurance providers could be a vulnerability if market conditions change or partnerships dissolve.

What makes Simply Business unique

  • Simply Business focuses exclusively on small businesses and landlords, offering tailored insurance products that meet their specific needs, unlike broader insurance providers.
  • Their digital-first approach simplifies the insurance buying process, providing quick and flexible solutions that are easily adjustable as business needs change.
  • Partnerships with organizations like Mental Health at Work and initiatives like Empowering Women in Business highlight their commitment to supporting the broader well-being of their clients.

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