Director of Experiential Marketing

At Zotec Partners, our People make it happen.         

Transforming the healthcare industry isn’t easy. But when you build a team like the one we have, that goal can become a reality. Our accomplishments can’t happen without our extraordinary people – the men and women across the country who make up our diverse Zotec family and help make this company a best place to work.

Over 25 years ago, we started Zotec with a clear vision, to partner with physicians to simplify the business of healthcare. Today we are more than 900 employees strong and we continue to use our incredible talent and energy to bring that vision to life.  We are a team of Innovators, Collaborators and Doers.

We’re seeking a Director of Experiential Marketing to join us.

The Director of Experiential Marketing is responsible for leading Zotec’s tradeshow, event, speaking engagement, and client-facing experiential marketing strategy. This role owns the planning, execution, optimization, and measurement of high-impact experiences that strengthen the Zotec brand, support sales engagement, and create meaningful interactions with clients, prospects, partners, and industry audiences.

This position requires strong operational excellence, cross-functional collaboration, attention to detail, vendor management, executive presence, and the ability to connect event strategy to business priorities. The Director, Experiential Marketing will serve as the primary owner of Zotec’s tradeshow and event presence, ensuring every experience is well-planned, brand-aligned, professionally executed, and measurable.

What you’ll do:

Tradeshow & Event Strategy

• Develop and manage the annual tradeshow, conference, speaking engagement, and event calendar in partnership with marketing, sales, and leadership.
• Lead planning and execution for industry conferences, tradeshows, client dinners, networking events, speaking engagements, booth experiences, and internal/external brand activations.
• Ensure all events support business objectives, sales priorities, specialty growth initiatives, and brand positioning.
• Evaluate event opportunities and make recommendations based on audience, strategic value, cost, visibility, and expected impact.

Event Execution & Operations

• Own end-to-end event logistics, including timelines, budgets, vendor coordination, booth planning, registrations, shipping, staffing, onsite execution, and post-event follow-up.
• Create and maintain repeatable event playbooks, planning templates, checklists, timelines, and post-event recap processes.
• Manage booth experience, attendee flow, demo coordination, signage, collateral, promotional items, meeting spaces, dinners, and related event touchpoints.
• Anticipate risks, troubleshoot issues, and ensure events are executed with professionalism and consistency.

Sales Enablement & Client Experience

• Partner with sales and client-facing teams to ensure event experiences support meaningful conversations with clients and prospects.
• Coordinate event-related sales materials, customized presentations, folders, booth collateral, speaking materials, and follow-up assets.
• Create polished, brand-aligned experiences that give sales teams confidence and reinforce Zotec’s value in the market.
• Support client visits, prospect meetings, executive dinners, and special events as needed.

Speaking Engagements & Industry Presence

• Manage logistics and coordination for Zotec speaking engagements, panel participation, presentations, sponsorships, and thought leadership opportunities tied to events.
• Partner with internal stakeholders to ensure speakers are prepared with appropriate materials, timelines, messaging, and onsite support.
• Maintain awareness of relevant industry events, association opportunities, and audience engagement trends.

Measurement & Reporting

• Develop post-event reporting that captures key outcomes, including attendance, engagement, sales participation, lead quality, follow-up activity, costs, and return on investment.
• Partner with marketing and sales operations as needed to connect event activity to pipeline influence, sales opportunities, and business impact.
• Use data and feedback to improve event planning, budgeting, experience design, and future investment decisions.

Budget & Vendor Management

• Manage event-related budgets, invoices, vendor contracts, timelines, and deliverables.
• Build and maintain strong vendor relationships with venues, booth providers, printers, promotional suppliers, associations, contractors, and event partners.
• Negotiate where appropriate and identify opportunities to improve cost efficiency, consistency, and quality.

Cross-Functional Collaboration

• Work closely with marketing, sales, product marketing, digital marketing, creative, leadership, and operations teams to ensure alignment across event strategy and execution.
• Collaborate with content, digital, SEO/web, and product marketing team members to ensure events are supported by appropriate messaging, campaigns, collateral, and follow-up materials, while maintaining clear ownership of experiential marketing execution.
• Serve as the primary point of contact for tradeshow and event-related planning across the organization.

What you’ll bring to Zotec:

• Bachelor’s degree in marketing, communications, business, hospitality, event management, or related field preferred.
• Minimum of 4–7 years of experience in event marketing, tradeshow management, experiential marketing, sales enablement, or related marketing operations role.
• Experience managing tradeshows, conferences, client events, executive events, or industry sponsorships.
• Strong project management, organizational, and problem-solving skills.
• Ability to manage multiple events, deadlines, stakeholders, vendors, and details simultaneously.
• Strong written and verbal communication skills.
• Professional presence and ability to interact confidently with executives, sales leaders, clients, prospects, and external partners.
• Experience managing budgets, vendors, timelines, and event logistics.
• Ability to translate business priorities into event experiences and measurable outcomes.
• Healthcare, revenue cycle, technology, or B2B marketing experience preferred.

At Zotec, our purpose is to make healthcare work better for everyone. We value trust, excellence, and care in how we work with our clients and each other. You’ll have the opportunity to take ownership of your work, contribute ideas, and learn from experienced colleagues who want you to succeed. If that sounds like the kind of team you’d like to join, we’d like to talk with you.

Learn more about our organization, by visiting us at www.zotecpartners.com

E-Verify and Equal Opportunity Employer