Fashion Marketing Intern
Red Bull
Fashion Marketing Intern
Red Bull
Manufactures and markets energy drinks
TRADE MARKETING
In this exciting internship you’ll support the AlphaTauri trade marketing tasks, assist in sourcing, development, and production of analogue and digital trade marketing tools and collateral, as well as evolving and executing POS activations and promotions in both retail and B2B wholesale.
Your area of responsibility includes content management and provision of store-related analogue and digital assets. You’ll be involved in the development, coordination and handling of marketing tools and documents. You’ll support the international sales and marketing team for various POS activities, fairs, and events, ensuring smooth operations. In addition, you’ll also take over correspondence with internal and external partners.
GENERAL MARKETING SUPPORT
You’ll assist with the organization, tracking and distribution of product samples for various marketing initiatives. You will also support the product seeding process, coordinate with other departments to ensure timely and accurate delivery of products and services to influencers, media and other key stakeholders. Additionally you'll assist with shipping and receiving of product samples, including proper documentation and record-keeping.
On top, you’ll assist our whole AlphaTauri headquarter marketing department with their daily tasks, and therewith gain insights in several on-going and future marketing projects on a global level.
First work experience in fields of (retail and/or trade) marketing, PR, product management, sales or related would be an advantage
Strong affinity for fashion and lifestyle industry, is a must
Fluent in English and German
Knowledge of Adobe Photoshop, Illustrator, and After Effects would make you step out of the crowd
Expertise in correspondence with internal and external partners on an international level
Ability to autonomously assume projects and tasks and to proactively work in a structured manner
Excellent communication and interpersonal abilities
Hands-on mentality combined with a solution-oriented mind
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.
Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 2.221,00 gross per month.
Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.
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