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WebFX

Global digital marketing agency driving ROI

Junior Digital Marketing Account Manager

Marketing Generalist & ManagementUpdated on Nov 10
Full-timeYork, PA, USA$51.5k - $53k

About the Job

Requirements

  • A Bachelor's Degree is required; no specific major is required.
  • A cumulative GPA of 3.4 or above is required.
  • Prior work experience, such as an internship, part-time job, or summer job, is required.
  • Confident verbal and written communication skills are required.
  • Exceptional customer service skills are required.
  • A strong aptitude for research and analysis is required.
  • The candidate must be able to work as part of a team and also take initiative and work independently.
  • Candidates must be willing and able to work on-site in York, Pennsylvania, Monday through Friday.

Responsibilities

  • Serve as the direct point of contact for a dedicated list of clients, providing industry advice and recommendations to help them achieve their goals.
  • Build long-lasting client relationships based on trust and rapport, and work to maintain the agency's retention rate.
  • Create and execute data-driven search engine optimization (SEO) and AI Search Visibility strategies and optimizations for clients.
  • Build and manage pay-per-click (PPC) campaigns, including Google Ads campaigns, and work to achieve positive client results.
  • Plan content strategy and build outlines for the copywriting team.
  • Manage the planning and execution of conversion rate optimization (CRO) projects, and recommend CRO best practices to clients.
  • Perform light editing in the backend of client websites to correct errors and implement content.
  • Analyze campaign performance data in Google Analytics and RevenueCloudFX and prepare monthly reports.
  • Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings.
  • Conduct industry research, including competitor analysis and keyword research.
  • Perform A/B testing, website usability testing, and conversion rate testing to determine what works best for clients, and provide recommendations accordingly.

Desired Qualifications

  • Technical marketing knowledge is useful but is not required.

About the Company

WebFX

Global digital marketing agency driving ROI

WebFX provides digital marketing services to mid- to large-size companies worldwide, including SEO, web design, ecommerce, and website conversion optimization to grow client revenue. A team of over 400 creates tailored strategies, runs campaigns across channels, and tracks results to prove ROI. It differentiates itself with end-to-end, revenue-focused marketing and a history of awards and proven client outcomes. Its goal is to help online businesses attract more visitors, convert them effectively, and improve overall ROI.

Company size
1,001-5,000
Company stage
Growth Equity (Venture Capital)
Total funding
$17.2M
Headquarters
Harrisburg, PA
Founded
1996

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