Full-Time

Technical Writer

Updated on 11/18/2024

Demandbase

Demandbase

501-1,000 employees

Account-Based Marketing solutions for B2B enterprises

Data & Analytics
Consulting
Enterprise Software

Compensation Overview

$120k - $164kAnnually

Mid

Austin, TX, USA + 2 more

More locations: Atlanta, GA, USA | United States

Hybrid work model in the United States regions.

Category
Technical Writing
Content & Writing
Required Skills
Information Architecture
HTML/CSS
Requirements
  • 4+ years in a technical writer role with experience tailoring content to different audiences, from developers to non-technical users.
  • Experience using industry-standard writing and publishing technologies and practices such as, minimalism, task-oriented writing, HTML, XML, and a strong sense of information architecture.
  • Experience working in a range of delivery and media formats.
  • Experience working with and documenting enterprise SaaS applications.
  • Writing Samples that demonstrate strong technical writing skills.
Responsibilities
  • Own documentation and technical content for a specific product area, including migrating, writing, editing, testing, updating, and publishing help articles.
  • Coordinate with other writers to fit into the information architecture and style guide to create a unified document set.
  • Collaborate closely with product managers, developers, and product marketing managers to develop effective feature documentation.
  • Contribute to the help center style guide and content strategy.
  • Mentor and provide feedback to more junior writers.

Demandbase specializes in Account-Based Marketing (ABM) solutions for B2B enterprises. Their platform provides tools that help businesses identify and engage high-value accounts, focusing on specific clients rather than a broad audience. This is particularly useful for industries with long sales cycles, such as technology and finance. The platform integrates data analytics, personalized advertising, and CRM systems, allowing users to tailor their marketing strategies effectively. Demandbase operates on a subscription model, offering customizable access to its features, along with training and consulting services to enhance client success. Their goal is to empower businesses to optimize their marketing efforts and build strong relationships with key accounts.

Company Stage

N/A

Total Funding

$153.7M

Headquarters

San Francisco, California

Founded

2005

Growth & Insights
Headcount

6 month growth

4%

1 year growth

4%

2 year growth

3%
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Simplify's Take

What believers are saying

  • Recognition as a leader in multiple industry reports, including Forrester Wave and Gartner Magic Quadrant, underscores Demandbase's strong market position and credibility.
  • The company's dual revenue stream from subscription fees and professional services ensures financial stability and fosters long-term client relationships.
  • Innovative product developments, such as multi-language intent solutions and B2B-specific connected TV advertising, highlight Demandbase's ability to stay ahead of market trends.

What critics are saying

  • The rapidly evolving digital marketing landscape requires continuous innovation, which can be resource-intensive and challenging to sustain.
  • High competition in the B2B marketing technology sector, with numerous players vying for market share, could impact Demandbase's growth and profitability.

What makes Demandbase unique

  • Demandbase excels in account-based advertising and overall platform flexibility, setting it apart from competitors in the B2B marketing technology space.
  • The company's strong market presence and recognition as a pioneer in ABM, particularly in the enterprise sector, further distinguish it from other players.
  • Demandbase's integration of AI-powered innovations, such as AI-Powered Campaign Outcomes and Buying Group AI, showcases its commitment to cutting-edge technology and continuous improvement.

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