Manager – Direct-to-Consumer Product Marketing

The Direct-to-Consumer (DTC) Product Marketing team is a group of strategic brand and product marketers responsible for driving campaign development, brand strategy, media planning, and execution across the DTC portfolio – including NFL+, NFL App, and more. 

As DTC Product Marketing Manager, you will support the go-to-market (GTM) strategy development and lead day-to-day marketing execution for the DTC portfolio. Accelerating subscriptions, minimizing churn, deepening engagement, and delivering fan-first campaigns powered by insights and personalization for NFL+ will be your primary focus. You’ll collaborate closely across departments – from Product to Consumer Insights to Media – and work externally with league partners, agencies, and platform partners to bring innovative plans to life. 

Responsibilities

• Support GTM strategy development and lead execution for NFL+ and related DTC experiences, from planning to launch to optimization
• Manage relationships with internal stakeholders and cross-functional teams to ensure strategic campaign alignment and tactical implementation
• Craft clear and inspiring marketing briefs for internal teams and external agencies that articulate the objective, audience, product value, desired customer action, and measures of success
• Oversee campaign development across owned and paid channels, including audience targets, messaging, creative assets, approvals, and execution
• Lead promotional planning and manage creative asset delivery for both on-platform and off-platform touchpoints
• Analyze and interpret performance across marketing channels and fan journeys to optimize initiatives and tactics
• Leverage fan insights, campaign outcomes, and market intelligence to support recommendations for product marketing strategy, audience definitions, messaging, and customer journey design
• Contribute to weekly cross-functional planning meetings to ensure alignment and delivery against business goals, milestones, and dependencies
• Support executive communication and internal rollout of marketing initiatives through clear updates on plans, performance, risks, and next steps
• Lead assigned projects and workstreams, escalating key risks and decisions as needed

Required Qualifications

• 5+ years of experience in marketing, preferably in entertainment, sports, tech, or subscription-based products
• Strong strategic mindset with a track record of translating insights into action
• Creative instincts and experience managing campaigns from ideation to execution
• Excellent communication and storytelling skills (copywriting experience a plus)
• Highly organized with a commitment to operational rigor and accuracy
• Strong time management skills and the ability to juggle multiple high-stakes projects
• Comfort with managing multiple stakeholders in a fast-paced, cross-functional environment
• Team-oriented mindset with a drive for collaboration and accountability

Other Key Attributes / Characteristics

• Passion for sports and an understanding of its role in culture
• Background in subscription models, streaming, DTC platforms, and/or product marketing
• Familiarity with the evolving media landscape and digital consumption behaviors
• Hands-on experience with personalization, testing, measurement, and optimization 
• Comfort using AI and emerging technologies to drive workflow efficiencies and/or support customer-facing efforts
• Ability to navigate projects through ambiguity and formulate clear next steps

Terms / Expected Hours of Work

• Employees are to work 40 hours per week in the office. 

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered. 

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws. 

WHO WE ARE:

NFL Core Values:

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes:

• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE:

Talent Attributes:   What we expect for our employees:

• Embody an enthusiastic, proactive can-do attitude 
• Embrace grit, free from ego or entitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than just ambition
• Encompasses an incredible work ethic with an agile mindset