Full-Time

Director of Marketing

Commerce Media

Posted on 10/8/2024

Moloco

Moloco

501-1,000 employees

Machine learning for user acquisition and monetization

Fintech
AI & Machine Learning

Compensation Overview

$164k - $246kAnnually

Senior, Expert

Remote in USA

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
SEO
Marketing
Data Analysis
Requirements
  • Proven experience (8+ years) in marketing, with a strong focus on commerce media and retail media.
  • Strong track record of creating and executing successful content strategies that drive engagement, support growth, and establish brands as a category authority.
  • Excellent writing, editing, and communication skills with the ability to simplify complex concepts for a range of audiences.
  • Demonstrated ability to work cross-functionally and align content strategy with business development, creative, product, and engineering teams.
  • Experience in a high-growth, fast-paced environment.
  • Data-driven mindset with experience in analyzing content performance and making optimizations based on insights.
  • Self-starter mentality, high degree of independence, strong opinions with collaborative mindset, and a passion for creating impactful content.
Responsibilities
  • Deeply understanding the retail and commerce media industry, Moloco’s competitors, and creating durable positioning as a market leader.
  • Collaborate with executive leadership to create a forward-thinking content marketing strategy that aligns with Moloco’s business goals, industry trends, and market positioning.
  • Lead the development of engaging, insightful, and frequent content releases, including blogs, whitepapers, infographics, case studies, videos, and more. Ensure content is aligned with the needs of commerce media and retail media audiences.
  • Work closely with business development, digital, creative, product, and other teams to ensure that content effectively connects the dots between Moloco’s value proposition and market opportunities.
  • Establish Moloco’s thought leadership in commerce media and retail media by creating content that makes a “big splash” in the industry and resonates with key decision-makers.
  • Analyze content performance, optimize for SEO, and leverage data to refine content strategies that maximize reach, engagement, and lead generation.
  • Work with digital marketing and demand generation teams to integrate content into broader campaigns, ensuring alignment across channels (email, social, web, events, etc.).
  • Collaborate with C-suite and senior executives to ensure content reflects Moloco’s strategic priorities, and provide regular updates on content marketing performance.

Moloco provides digital advertising solutions using machine learning and first-party data to help businesses acquire and re-engage high-value users. Their machine learning engine targets users based on real-time data, allowing clients to optimize their advertising strategies and increase revenue. Unlike competitors, Moloco focuses on delivering measurable outcomes tailored to specific advertiser goals. The company's aim is to assist clients in achieving their advertising objectives while maximizing the value of every user.

Company Stage

Series C

Total Funding

$186.4M

Headquarters

Redwood City, California

Founded

2013

Growth & Insights
Headcount

6 month growth

9%

1 year growth

21%

2 year growth

57%
Simplify Jobs

Simplify's Take

What believers are saying

  • Moloco's expansion into India taps into a rapidly growing digital market.
  • The rise of CTV advertising aligns with Moloco's streaming service partnerships.
  • AI-driven personalization demand supports Moloco's machine learning advertising solutions.

What critics are saying

  • Increased competition from AI-driven platforms could erode Moloco's market share.
  • Privacy regulations may limit Moloco's ability to leverage first-party data.
  • Expansion into new markets like India presents operational challenges and risks.

What makes Moloco unique

  • Moloco leverages first-party data for precise user targeting and re-engagement.
  • The company uses machine learning to optimize advertising for unique business goals.
  • Moloco's partnerships with major brands enhance its credibility and market reach.

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Benefits

Comprehensive health and wellness: Competitive health, dental, vision and life insurance (covered at 100% for you) and your family.

Professional development: Teach yourself something new and get reimbursed each year for your professional development.

Food and snacks: Enjoy lunch on us. We bring lunch in for employees everyday, In addition, our micro-kitchens are filled with healthy snacks and beverages for you to enjoy

Paid parental leave: Our maternity/paternity leave plan also has you covered when you welcome a new child into your family.

Unlimited vacation: We encourage team members to take time off to relax and recharge with our flexible paid time off policy.

Financial benefits: We provide stock options and generous 401k/pension with an employer match that helps you prepare for your future.

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