Dillard's Partner Marketing Specialist

Citi Retail Services (CRS) is a leader in the payments industry.  CRS manages 43 million customer accounts via long-standing partnerships with industry leaders including Best Buy, Macy’s, The Home Depot, L.L.Bean and Wayfair.  Via these relationships, CRS generates $45Bn in managed assets. With a pre-eminent global brand and distribution, CRS delivers industry-leading products, advanced services and payment systems that address clients’ evolving needs. Integral to CRS success is the introduction and management of innovative programs, products and solutions through strong partnerships and dedicated employees who are committed to excellence. Attracting market-leading talent is a priority within CRS, and the combination of financial strength and broad product scope provides rewarding opportunities for outstanding professionals to excel in a dynamic, collaborative and fast-paced environment.

What we’re looking for

The U.S. Personal Banking Marketing team is looking for a talented, creative and ambitious Marketer to be a part of our Dillard’s marketing team.

Core responsibilities include:

(1) Develop and own the annual marketing plan to drive growth for key clients - inclusive of campaign strategies, sequencing, segmentation and offers,
(2) Manage / facilitate necessary approvals for initiatives inclusive of funding approval, legal, and compliance
(3) Work with the client and agencies to create best-in-class marketing communications that drives customer action
(4) Partner with cross functional teams including Risk and Decision management to assess initiative performance, optimize and sharing learnings
(5) Collaborate with partners and internal teams to innovate and drive real time relevant experiences for customers
(6) Ensure all campaigns adhere to all legal, compliance, and control requirements and documentation is properly maintained

The Partner Marketing Manager will serve as a primary day-to-day contact with Citi’s Partner Management team, internal cross-functional teams, as well as the Partners to drive new accounts and usage that will generate profitable sales for both Citi and for the Partner. The incumbent will be expected to challenge the status quo and drive innovation through digital and traditional marketing channels, communication sequencing, integration in the customer shopping journey and targeting optimization.

A successful Partner Marketing Manager will possess the following:
• Strong interpersonal and communication skills, alongside the proven ability to collaborate and influence cross functional stakeholders and partners
• Curiosity and passion about marketing, staying abreast of industry news, best practices, and emerging trends
• In-depth Digital Marketing experience across all digital channels
• Ability to use data to proactively identify opportunities for driving new accounts/sales to meet the goals of our partners in addition to thinking outside of the box for opportunities
• Action-oriented who pushes self and others to achieve the best possible experience for our customers
• Adaptable qualities including learning on the fly and open to change

• Ability to work and excel in a virtual work environment where management, peers and clients may not be in the same physical location

Key Responsibilities & Collaborative Points

Key Responsibilities:

1) Be a Growth champion within the business.
2) Build annual engagement plan of record to drive retail and credit sales growth, with ongoing monitoring of key program performance indicators, including sales, receivables and revenue.
3) Develop program strategy and provide marketing leadership to cross-functional teams and external agencies to successfully implement integrated marketing plans designed to optimize account acquisitions and drive profitable sales.
4) Closely align with Partner Management team to develop shared goals and objectives, define priorities, and deliver consistent voice to partners.
5) Work closely with Business Operations and Marketing Technology to identify opportunities to modify program strategies to streamline execution and reduce time to market.
6) Collaborate with digital team to drive incremental sales through low-cost online channels.
7) Maintain oversight of marketing campaigns and key deliverables of credit marketing initiatives across teams.
8) Facilitate / lead strategic and tactical marketing discussions with Partners.

9) Create presentations and other documentation for both external Partner meetings as well as internal reviews.

10) Develop and maintain partner marketing calendars.

11) Manage annual financial budget for applicable programs, including monthly forecast, and budget reconciliation.

12) Collaborate with Decision Management to monitor / analyze campaign performance effectiveness as well as portfolio analytics and trends to recommend future campaign / testing strategies.

13) Review program performance and recommendations with Partners and drive strategic discussions regarding new initiatives.

14) Partner with marketing colleagues to share best practices and ensure alignment across businesses.

15) Leverage research and insights tools to make informed decisions, including initiating studies and sharing relevant insights with partners.

16) Monitor process control points and governance requirements.

17) Ensure adherence to all business and regulatory requirements, including Legal, Fair Lending, Risk, and Compliance.

Key Collaboration Points

In order to ensure executable growth strategies, this position will partner with the following teams:

➢ Partners

➢ Partner Management

➢ Decision Management

➢ Credit Risk

➢ Finance

➢ Marketing Business Operations

➢ Digital

➢ Marketing Technology

➢ Operations & Technology (O&T)

➢ Compliance, Legal and Fair Lending

➢ Chief Operating Office and PMO

Qualifications, Knowledge, Skills and Abilities
 

Business and Technical Requirements

• 6 to 10 years of working experience in similar roles
• Knowledge of private label and/or co-brand credit card marketing programs and performance drivers; understanding of credit P&L
• Ability to analyze / interpret data and leverage that data to develop smart marketing strategies
• Experience leveraging multiple marketing channels to maximize ROI
• Track record of successfully managing complex marketing programs in a highly matrixed team environment
• Partner / client-facing experience
• Strong understanding of marketing principles with solid understanding of digital channels
• Bachelor’s degree required, MBA in Business, Marketing or Marketing Management preferred
• Strong team player; ability to lead, partner and negotiate with cross functional team to successfully deliver results
• Demonstrated ability to deal with ambiguity and prioritize and manage projects
• Ability to lead cross-functional team (including CMO, Business Operations, Decision Management, Finance, IT)
• Strong written, verbal, and interpersonal communication skills
• Solid project management skills with strong attention to detail
• Promotes a strong culture of teamwork across organizational boundaries
• Awareness of regulatory environment and impact on credit card marketing

Leadership Competencies

• Ability to successfully interact with and influence various levels within the organization, including Senior Management and external client partners
• Strong team player; ability to lead, partner and negotiate with cross functional teams and across organizational boundaries to successfully deliver client needs
• Strong communication skills and ability to communicate at all levels of the organization
• Proactive, positive, “can do” attitude
• High level of accountability
• Creative problem-solving skills
• Critical, strategic thinker with an ability to identify ways to improve processes, programs, etc.
• Good business judgment and acumen
• Customer centric with ability to balance both customer benefits and business financials
• Intellectually curious, proactively seeking and developing new opportunities
• Ability to prioritize and manage projects